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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

January 15th, 2010 - Harry Byford

When will Cristiano Ronaldo get a mohican? Or a pop star wife? Or a boot in the face?

I only ask because it is becoming increasingly obvious that the Portuguese footballer is metamorphosing into David Beckham.

November 18th, 2009 - Geoff Woad

One of the criticisms of Cell Sell Out is that it needlessly bashes every celebrity tie-up there is (this is not true). So this one about Dolce & Gabbana’s tie-in with Scarlett Johansson is a different matter. We, or I, like it.
On the surface of it you wonder why. It’s not as if our world [...]

October 13th, 2009 - Geoff Woad

Did you know that over the course of your life you will consume over 70 insects while asleep and that polar bears have black skin?
We all love a bit of trivia and pointlessness and then David Beckham comes into the equation. Yes the king of Pointlessland is doing something else that we are supposed to [...]

August 5th, 2009 - Geoff Woad

Retouching is an evil lie say the Lib Dems. Apparently the sight of perfect, spotless bodies without texture or tone in magazines makes spotty overweight teenagers want to look like an illustration too.  Indeed the party says retouching on models should carry a disclaimer.
That may be but I’m not sure Victoria Beckham would want to [...]

July 15th, 2009 - Geoff Woad

Well you can have all the money and fame in the world, but there comes a point when you have to say no. And in case of David Beckham that point appears to be being asked to appear next to an ‘undressed’ Angelina Jolie for hard cash.
Beckham was asked to be in the ads by [...]

July 3rd, 2009 - Brand Republic peeps

They’re at it again.  Posh and Becks, the king and queen of product endorsement, have stripped down to their undercrackers in a fresh set of Armani ads.
For the second time this year, the duo bare all in some sultry poses for the high-end fashion brand where they get lathered up again in the old baby [...]

May 27th, 2009 - Brand Republic peeps

We loved ‘The O.C.’ and so we’ll always have a soft spot for Mischa Barton who in between acting gigs has graduated to designing handbags.
Josh Schwartz’s ‘The O.C.’ hit TV screens six years ago and since Mischa Barton parted company with Summer Roberts, Ryan Atwood and the Cohens in Orange County she’s become a [...]

May 21st, 2009 - Geoff Woad

Personally, Shloer is one of those products that you know but you’re never likely to try. For some it’s might be a matter of taste, preconception etc. For me it’s an inherent suspicion of bottles and recepticles filled with yellow-looking liquid.
I know they also do a red version, but that’s not what the eye picks [...]

April 22nd, 2009 - Geoff Woad

The good thing about a cold winter is that it kills off all the irritating mites, flies and wasps that come along in the summer.
Taking this as an analogy for the recession one hopes it, and its subsequent hauling in of purse strings, will also kill off all the celebrity chefs out there and if [...]

April 22nd, 2009 - Geoff Woad

Lets be honest it’s not that often that you can come out in praise of a man who took nudie photos of his step-daughter… and the rest of it.
Even if that person came up with a cure for cancer there would always be that nagging thought in your head “Yes very well but didn’t you…” [...]