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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

November 20th, 2009 - Geoff Woad

UItimo, Katie Price and I’m a Celebrity Get Me Out Of Here - a brassy bad taste to some, a lovely night out for others. However, for CSO and the church of search engine optimisation, they are the son, the father and the holy ghost. With all three sitting in a cosy D-cup.
The tenuous link [...]

October 1st, 2009 - Geoff Woad

Germaine Greer and Harriet Harman might not see eye to eye with our motives but we’re always happy when Ultimo gets in the press, as is many a tabloid reader too. This week there’s been a double helping as LibertyX singer Jessica Taylor and former Wonderbra model Katie Green have both put the brand in [...]

July 23rd, 2009 - Polly Becker

We love rock progeny around here as you know. We love it almost more than, well I don’t know, progeny itself. The pointless Peaches Geldof, the Boomtown Brat, is one of our favourites. I’m still laughing at those Ultimo shots. I mean seriously.
So it’s nice to see some proper rock progeny given the opportunity to [...]

June 2nd, 2009 - Polly Becker

What is it with Ultimo? It seems to have a magnetic pull. GMTV presenter Jenni Falconer has joined the long line of celebs taking their kit off for the lingerie firm. I say celebs, but as you know I’m really talking about Peaches Geldof (nuff said there), Mel B and errrm Melinda Messenger.
What are you [...]

June 2nd, 2009 - Polly Becker

It saddens me to read that Celebrity Sell Out’s most pointless celebrity, aka Peaches Geldof, is raking in the cash on a career built on going to night clubs. Mum would have been proud.
According to Hello’s website, Bob Geldof’s pointless daughter has earned a reported £1 million in the last year from media and modelling [...]

May 12th, 2009 - Nikki Sandison

Peaches Geldof claims that she doesn’t want a man who is “just interested in how I look in my underwear”, but just in case any do fancy a look, she has signed up to pose for lingerie brand Ultimo.
The multi-tattooed 20-year-old has been shot in a range of provocative poses wearing a variety of colourful [...]

February 10th, 2009 - Nikki Sandison

Girls Aloud are arguably pop’s most marketable group, aka biggest sellouts, having endorsed a whole host of products including Nintendo, KitKat Senses, Sunsilk, Samsung and Ultimo lingerie, to name a few. So why is it that just two months before the start of their nationwide Out of Control tour, the band have failed to secure [...]

January 20th, 2009 - Nikki Sandison

Chloe Madeley is following in her mum’s footsteps by exposing her bra, but unlike Judy’s wardrobe malfunction Chloe has done it on purpose to promote Ultimo lingerie.
The 21-year-old model daughter of Richard Madeley and Judy Finnigan has been chosen as the new face of Miss Ultimo lingerie, joining the company of supermodel Helena Christenson, Spice [...]