
Germaine Greer and Harriet Harman might not see eye to eye with our motives but we’re always happy when Ultimo gets in the press, as is many a tabloid reader too. This week there’s been a double helping as LibertyX singer Jessica Taylor and former Wonderbra model Katie Green have both put the brand in [...]

We love rock progeny around here as you know. We love it almost more than, well I don’t know, progeny itself. The pointless Peaches Geldof, the Boomtown Brat, is one of our favourites. I’m still laughing at those Ultimo shots. I mean seriously.
So it’s nice to see some proper rock progeny given the opportunity to [...]

What is it with Ultimo? It seems to have a magnetic pull. GMTV presenter Jenni Falconer has joined the long line of celebs taking their kit off for the lingerie firm. I say celebs, but as you know I’m really talking about Peaches Geldof (nuff said there), Mel B and errrm Melinda Messenger.
What are you [...]

It saddens me to read that Celebrity Sell Out’s most pointless celebrity, aka Peaches Geldof, is raking in the cash on a career built on going to night clubs. Mum would have been proud.
According to Hello’s website, Bob Geldof’s pointless daughter has earned a reported £1 million in the last year from media and modelling [...]

Peaches Geldof claims that she doesn’t want a man who is “just interested in how I look in my underwear”, but just in case any do fancy a look, she has signed up to pose for lingerie brand Ultimo.
The multi-tattooed 20-year-old has been shot in a range of provocative poses wearing a variety of colourful [...]

Girls Aloud are arguably pop’s most marketable group, aka biggest sellouts, having endorsed a whole host of products including Nintendo, KitKat Senses, Sunsilk, Samsung and Ultimo lingerie, to name a few. So why is it that just two months before the start of their nationwide Out of Control tour, the band have failed to secure [...]

Chloe Madeley is following in her mum’s footsteps by exposing her bra, but unlike Judy’s wardrobe malfunction Chloe has done it on purpose to promote Ultimo lingerie.
The 21-year-old model daughter of Richard Madeley and Judy Finnigan has been chosen as the new face of Miss Ultimo lingerie, joining the company of supermodel Helena Christenson, Spice [...]