Brand Republic Part of

Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

June 9th, 2009 - Geoff Woad

In the manner of all those great physicists who named laws and propositions after themselves I am planning to do the same thing, but about celebrities - let’s call it Woad’s Theory of Celebrity (WTC). You see I had an apple falling from the tree moment when I saw an article about Alesha Dixon teaming [...]

April 20th, 2009 - Geoff Woad

Lets face it, everyone loves having a default option and we all know why. It is because the default option is the number one choice for anyone who can’t be arsed to think. It is also why Beyonce appears in so many marketing campaigns – she is the default option for anyone creating a marketing [...]