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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

July 23rd, 2009 - Geoff Woad


It's not often that Celebrity Sell Out can claim to have influenced the marketing community - what an awful thought - but in the case of Melanie Sykes we could have a case to push the idea.

[caption id="attachment_1594" align="alignleft" width="300" caption="Mel and daft talking dog"]Mel and daft talking dog[/caption]

Following CSO's critcism of marketer's use of old 90s pin ups like Nell McAndrew, Sophie Ellis-Bextor etc to flog things to mums, ordering nexium, Hawaii HI , insurance brand Churchill has seen fit to buck the trend. The financial giant best known for that stroppy little dog has brought in Sykes as the first celebrity in a new TV advertising campaign, ordering nexium from canada. Acquistare online nexium, So how do we know Churchill is not using Mel for her mumsiness. How about this quote from Marketing by Matt Owen, nexium pedido en línea, Illinois IL Ill. , head of campaigns at Churchill Insurance: "This is actually the first time a celebrity has touched Churchill," he says, cheap nexium online legally, Alabama AL Ala. , "as she reaches forward and strokes him. The use of humour in our adverts is always well received by the audience."

[caption id="attachment_1593" align="alignleft" width="230" caption="Watch out Churchill: here's one our Mel broke earlier"]Watch out Churchill: here's one our Mel broke earlier[/caption]

Whether touching a plastic dog is funny or not I don't know, but entertainment has a rich heritage of human/ puppet flirtation, none more so than 'The Muppet Show' one of the most popular of its type, nexium over the counter. This is not the place to go into the sexualisation of puppets but I will mention that pre-watershed both Kermit and Ms Piggy spent a large degree of the show (mostly verbally but with the odd touch) accosting various guest celebrities, order nexium without prescription. Buy nexium no rx, It worked then, but will it work now, billiga nexium apotek. Connecticut CT Conn. , What was harmless puppet flirtation then could be construed as an advocation of sexual harrassment in these enlightened times, and that is bad, ordering nexium no rx. Where to buy cheap nexium, Just as bad as that guy off 'The One Show' - I'm sure that is a programme where many inanimate objects are stroked.

Nexium over the counter, Of course, that's not to say Mel's doing anything like that and anyway she is touching the dog so maybe that makes it better. Although I personally would have found the ad more humourous if she brought a hammer smack down and crushed its plastic bobbing skull, nexium farmacia a buon mercato. Buy nexium online legally, It would be worth it Mr Owen, as a former colleague who has been witness at close hand to a displeased Mel said "she looks lovely when she's angry."

Oh for what might have been, buy cheap nexium online. Kopen goedkope nexium, Perhaps she could have made a new post-Boddington's name for herself destroying terrible financial brand icons. Let's see, buy generic nexium, West Virginia WV W.Va. , after killing Churchill Mel could go on a vertible rampage and clattered that Direct Line phone-on-wheels, which is long overdue a terrible death, nexium online kopen, αγοράσετε nexium έκπτωση, and then what next. Michael Winner, nexium over the counter. Maybe the elephant at Elephant.co.uk, order nexium online. Buy nexium online, Elephants shouldn't have to sell insurance.

Now that would make her a pin-up again.
.

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