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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

February 4th, 2009 - Daniel Farey-Jones
[caption id="attachment_426" align="alignleft" width="193" caption="Michael Phelps: made cover of Sports Illustrated"][/caption]

The News of the World may have provided a clue to the origin of Olympic swimmer Michael Phelps’ penchant for food endorsements.

The tabloid scooped the world with news of the sportsman’s reefer madness, helpfully backing up its story with a picture of Phelps partaking of [...]