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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

May 29th, 2009 - Dan Leahul

David Beckham is in hot water after pictures showing the former England captain tapping away on an iPhone hit the web, one month after Becks fronted a Motorola ad campaign for its £1,400 Aura handset.

The AC Milan star has been the face of Motorola since 2006, signing a multi-million pound agreement with advertising appearances [...]

February 12th, 2009 - Daniel Farey-Jones

Hot on the heels of erstwhile Liverpool colleague Peter Crouch’s viral sellout for T-Mobile comes some bizarre and cheesy internet clips of super striker Fernando Torres advertising dog schools, tennis lessons and hairdresser’s in his native Spain.
If you speak Spanish you’ll work out the three videos doing the rounds show Torres vouching for friends such [...]

February 4th, 2009 - Daniel Farey-Jones

The News of the World may have provided a clue to the origin of Olympic swimmer Michael Phelps’ penchant for food endorsements.
The tabloid scooped the world with news of the sportsman’s reefer madness, helpfully backing up its story with a picture of Phelps partaking of a bong at a student party.
Phelps has fessed up and [...]