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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

July 23rd, 2009 - Geoff Woad


It's not often that Celebrity Sell Out can claim to have influenced the marketing community - what an awful thought - but in the case of Melanie Sykes we could have a case to push the idea.

[caption id="attachment_1594" align="alignleft" width="300" caption="Mel and daft talking dog"]Mel and daft talking dog[/caption]

Following CSO's critcism of marketer's use of old 90s pin ups like Nell McAndrew, Sophie Ellis-Bextor etc to flog things to mums, ordering nexium, Hawaii HI , insurance brand Churchill has seen fit to buck the trend. The financial giant best known for that stroppy little dog has brought in Sykes as the first celebrity in a new TV advertising campaign, ordering nexium from canada. Acquistare online nexium, So how do we know Churchill is not using Mel for her mumsiness. How about this quote from Marketing by Matt Owen, nexium pedido en línea, Illinois IL Ill. , head of campaigns at Churchill Insurance: "This is actually the first time a celebrity has touched Churchill," he says, cheap nexium online legally, Alabama AL Ala. , "as she reaches forward and strokes him. The use of humour in our adverts is always well received by the audience."

[caption id="attachment_1593" align="alignleft" width="230" caption="Watch out Churchill: here's one our Mel broke earlier"]Watch out Churchill: here's one our Mel broke earlier[/caption]

Whether touching a plastic dog is funny or not I don't know, but entertainment has a rich heritage of human/ puppet flirtation, none more so than 'The Muppet Show' one of the most popular of its type, nexium over the counter. This is not the place to go into the sexualisation of puppets but I will mention that pre-watershed both Kermit and Ms Piggy spent a large degree of the show (mostly verbally but with the odd touch) accosting various guest celebrities, order nexium without prescription. Buy nexium no rx, It worked then, but will it work now, billiga nexium apotek. Connecticut CT Conn. , What was harmless puppet flirtation then could be construed as an advocation of sexual harrassment in these enlightened times, and that is bad, ordering nexium no rx. Where to buy cheap nexium, Just as bad as that guy off 'The One Show' - I'm sure that is a programme where many inanimate objects are stroked.

Nexium over the counter, Of course, that's not to say Mel's doing anything like that and anyway she is touching the dog so maybe that makes it better. Although I personally would have found the ad more humourous if she brought a hammer smack down and crushed its plastic bobbing skull, nexium farmacia a buon mercato. Buy nexium online legally, It would be worth it Mr Owen, as a former colleague who has been witness at close hand to a displeased Mel said "she looks lovely when she's angry."

Oh for what might have been, buy cheap nexium online. Kopen goedkope nexium, Perhaps she could have made a new post-Boddington's name for herself destroying terrible financial brand icons. Let's see, buy generic nexium, West Virginia WV W.Va. , after killing Churchill Mel could go on a vertible rampage and clattered that Direct Line phone-on-wheels, which is long overdue a terrible death, nexium online kopen, αγοράσετε nexium έκπτωση, and then what next. Michael Winner, nexium over the counter. Maybe the elephant at Elephant.co.uk, order nexium online. Buy nexium online, Elephants shouldn't have to sell insurance.

Now that would make her a pin-up again.
.

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July 13th, 2009 - Geoff Woad

[caption id="attachment_1495" align="alignleft" width="280" caption="Why don't we just buy some in Greggs Mum?"]Why don't we just buy some in Greggs Mum? Buy estradiol valerate cod, [/caption]

Ok I admit it, sometimes when I’m writing this blog or reading other posts I don’t know who the ‘celebrities’ are. Mel Slade anyone, ostaa halvalla estradiol valerate. Buy estradiol valerate without prescription, But this is the first time I haven’t heard of the brand. Has anyone out there heard of Green’s “the country’s number one mixes brand and experts in baking”, Missouri MO Mo. . New Mexico NM N.Mex. , Greens has brought in Melanie Sykes to launch a new initiative to get people baking and raise money for the NSPCC. To cut to the chase Green Tuesday seems to be about making cakes, selling them and giving some of the money to the charity, buy estradiol valerate cod.

The NSPCC is a very worthy charity (there are many that are not) so lets put to one side the likelihood this campaign is not going to have any cut-through whatsoever and concentrate on the involvement of Ms Sykes, price of estradiol valerate. Iowa IA , I have to admit to having a soft spot for the ex-model who made herself famous in that Boddington’s ad (why can’t they make anything like that anymore).

I was also present at an In-store Marketing awards she hosted where she gamely attempted to fend off the attempts of the POP printers to grab a buttock cupcake during winners’ photographs, Osta estradiol valerate. Buy estradiol valerate overnight delivery, But despite this illustrious history there’s a certain inevitability in her appearing in this sort of campaign. Buy estradiol valerate cod, I feel like I’ve written tons of these mum stories already. Just look at Nell McAndrew (Pampers), pharmacie estradiol valerate bon marché, Purchase estradiol valerate, Sophie Ellis-Bextor (Shloer), Sheree Murphy (Pampers), Nevada NV Nev. , North Carolina NC N.C. , Baby Spice (Hovis, it’s good for you apparently) and Kerry Katona (Iceland), comprar estradiol valerate de descuento. Köpa estradiol valerate, Former pin-ups from the 90s who now have kids, so rather than appear in ads targeting thrusting young lads they turn their hands to endorsing stuff to mums, estradiol valerate ordine on-line. Estradiol valerate prescription, What a transformation.

Maybe the answer could be linked to another recent CSO post…

Why don’t these women appear in marketing campaigns to men anymore, farmacia estradiol valerate baratos. Don’t tell me all those boys who were dribbling over Loaded when it first came out have now gone onto Megan Fox, buy estradiol valerate cod. Kjøpe billig estradiol valerate, Yes we’ve all got a bit older (although I hasten to add I am younger than Melanie Sykes) but surely there’s a role for these girls that does not involve advertising cake mixes.

Furthermore the kids are getting dragged into it too, order estradiol valerate online cheap. Cheap estradiol valerate tablets, Prepare for press-release quote heaven as Mel takes it up: “I love baking with my sons - it’s a great way to spend quality time together and have fun.  Green’s cake mixes are the perfect recipe for success to keep even the littlest baker in the house happy!  Now everyone can rise to the challenge every ‘Green’s Tuesday’ and bake a cake to make a difference. Whether it is cakes, Connecticut CT Conn. , Um estradiol valerate online, cookies or muffins, raise money for charity and also a smile with a tasty token of affection that can be shared by all around you.”

Well good on you Mel but I hope the kids used in the promo shots aren’t your own, Arkansas AR Ark. . Buy estradiol valerate cod, My father worked in advertising and took it upon himself to pressgang my five-year-old self into a Volvo press ad. Cheapest estradiol valerate prices, Installed as the youngest component of a fake family the whole afternoon remains one of the longest of my life. Still all that looking directly at the lens and demanding my advert mother gave me piggybacks had one advantage, estradiol valerate pills, I was never asked to do it again.

Not that I would object to giving Mel a piggyback.

Anyhow looking at the campaign itself, the decision to use Mel is all very nice but she is hardly your typical cake maker. This is statement made without any research or factual back-up but I think the bulk of people who make cakes are quite old. Most mums her age don’t have time to make cakes let alone sell them.

Still it beats that ridiculous show she appeared in with Des O’Connor.

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May 21st, 2009 - Geoff Woad

sophie Order estrace no prescription, Personally, Shloer is one of those products that you know but you're never likely to try. For some it’s might be a matter of taste, Idaho ID , φτηνές φαρμακείο estrace, preconception etc. For me it's an inherent suspicion of bottles and recepticles filled with yellow-looking liquid, αγοράζουν online estrace. Order estrace from canada, I know they also do a red version, but that's not what the eye picks out is it, cheap estrace no prescription. Estrace online stores, Indeed every time I see a bottle of Shloer on a supermarket shelf I think of the actress Sarah Miles who insisted drinking (her own) urine was  good for healthy skin. A product endorsement of the most essential nature there Sarah, order estrace no prescription.

Maybe the decision to bring in Sophie Ellis-Bexter singing sensation of… ahem… 2000 is not such a bad thing because she does have glowing skin, cheap estrace without prescription. Cheapest estrace online, However before the lawyers call in I'll state now that this could easily be simply a case of good retouching rather than doing a 'Milesy'.

[caption id="attachment_1295" align="alignleft" width="300" caption="Why would someone upload this?"]Why would someone upload this?[/caption]

Sophie may be becoming Nell McAndrewesque but we like the girl, bestill estrace online, Halvalla estrace apteekki, if only because she put the essential stake into the heart of Posh Spice's pop career back in 2000. Despite Posh railroading her hapless husband into promotional appearances at, comprar estrace baratos, Cheap estrace online without prescription, among other Woolworths, the single was stopped at number two by Ellis-Bextor's 'Groovejet (If This Ain't Love)', købe estrace online. Order estrace no prescription, Thank you Sophie. Order estrace cod, However, this blog Sparkle Through Pregnancy, purchase estrace, Nevada NV Nev. , is truly dull even for something about babies. Oddly the blog is described as being about her pregnancy, generic estrace, Estrace prices, her second one in fact. Hate to point it out, Indiana IN Ind. , Buy estrace online, but she actually had the baby in February, which makes you wonder – how have you found time to write this blog, buy estrace online cheap. Buy estrace online legally, Could it be someone else has been writing them... no surely people don't do that sort of thing, do they, order estrace no prescription. Damn those ghost bloggers, cheapest estrace in the world. Comprar estrace, Bet someone else writes her tweets as well - that said having seen her tweets; "what shall i put on my rider for the national lottery show on wednesday?" maybe not.

I'm afraid to say that if you find people who talk about their kids boring then you're not going to like this, estrace cheap. Aside from the odd comment thrown in about working on a single, it is what it is. Order estrace no prescription, A blog about having a baby. What is more amusing are the comments, many of which seem to be international reassuring her she her thing like "in Italy your songs are very successfully". The others half seem to be saying she is very beautiful. Hmm… I don't believe you've had time to write an 850-word post, but I hope you haven't been putting fake comments on your blog. Surely people don't do that sort of thing, do they.

But my final question is what has Shloer, which is also looking for a 'normal' pregnant blogger, got to do with pregnancy. Well it's all natural apparently, no flavours or preservatives, so it's the natural choice for Mums to be. Oh well another reason not to drink it then.

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March 5th, 2009 - Nikki Sandison

petaAnimal rights charity Peta has dispensed Buy soma c.o.d., with actresses, supermodels and celebrities and, in a surprise move, hired strippers for its latest 'I'd rather go naked' campaign.

The girls of Rick's Cabaret, Acheter en ligne soma, Georgia GA Ga. , apparently the only strip joint on the NASDAQ, pose topless for the charity with the strapline "We'd rather go topless than wear fur", ordering soma online legally. Purchase soma, Hang on a second, but surely this defeats the point of the long-running 'I'd rather go naked' campaign, soma online, Köpa billiga soma, which previously featured people you wouldn't normally see nude, as opposed to strippers who, purchase soma online, Soma generic, you know, do it for a living, Rabatt kaufen soma. Soma for sale, Taking their clothes off is their job right.

Previous stars to have appeared in the ads include Lucy Davis from 'The Office', comprar en línea soma, Cheap soma without prescription, Sophie Ellis-Bextor, Shirley Manson and numerous models including Naomi Campbell, Maryland MD Md. , North Carolina NC N.C. , Kate Moss and Cindy Crawford. However, buy soma without prescription, Ordering soma no rx, Peta had to severe its relationship with Campbell when she wore a fur coat during a Milan fashion show after appearing in the ads. Let's hope the strippers aren't caught wearing fur thongs, California CA Calif. . Osta soma, The new campaign was shot by celebrity photographer Andrea Blanch, who donated her time for the shoot, buy generic soma. Cheap soma, Peta said that the strippers refuse to wear fur because they know that "the skins of beautiful animals are only worn by ugly people" and who needs clothes anyway when you can make more money naked. Buy soma online without prescription. Pharmacy soma. Order soma online. Ohio OH . αγοράσετε soma.

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