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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

March 3rd, 2009 - Nikki Sandison

Halle Berry has hopped aboard the celebrity perfume bandwagon alongside Jennifer Lopez, the Beckhams, Kate Moss, Britney Spears, Sarah Jessica Parker, Naomi Campbell and Gwen Stefani (to name but a few).
While Stefani gave us the cryptic ‘Harajaku Lovers’ rather than ‘Gwen’, Berry and Coty Fragrances have gone for no-nonsense ‘Halle’.
Given that the actress reportedly spent [...]