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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

August 17th, 2009 - Jennifer Whitehead

[caption id="attachment_1765" align="alignleft" width="175" caption="Ozzy: for my next trick I will say Shaaaaaarrrrrroooon"]Ozzy: for my next trick I will say Shaaaaaarrrrrroooon Order seroquel online cheap, [/caption]

In spite of our bitching over here at Celebrity Sellout, we do secretly understand why the celebrities do it. Acquistare a buon mercato seroquel, We understand that Ozzy Osbourne gets that he's no longer the bat biting prince of darkness, record sales are dwindling and Mrs O isn't going to agree to fly Ryanair to Poland for her next facelift, Massachusetts MA Mass. . Cheap seroquel without prescription, He needs the cash.

What is harder to understand is the so-called creatives sitting around coming up with their next ad campaign and saying: "Yeah, seroquel online kopen, Montana MT Mont. , wouldn't it be hilarious if we had Ozzy Osbourne. And he did swearing, New Hampshire NH N.H. . And was confused, order seroquel online cheap. Seroquel pedido en línea, And went 'Shaaaaaaaaaaarrrrrrrroooon!' at the end."

"Dude, we can't make him say 'Shaaaaaaaaaaarrrrrrrroooon!' at the end, Colorado CO Colo. . California CA Calif. , That is, like, Køb billige seroquel, Buy seroquel online legally, totally a cliché."

Wearily, then, Tennessee TN Tenn. , Halvalla seroquel apteekki, we draw your attention to a new Samsung ad.

Ozzy Osbourne is, generic seroquel, Cheap seroquel, for no obvious reason, being taken on a tour of the Korean company's R&D department (I mean why would you do that?).  He is handed a Samsung handset, Kaufen seroquel. Oregon OR Ore. , He swears. Order seroquel online cheap, He is befuddled as he watches a video of a chimpanzee playing some very advanced electric guitar. A chimpanzee in the office gives him the sign of the horns (you know the one, Wisconsin WI Wis. , Billige seroquel apotek, the heavy metal rock salute).  Ozzy is no longer befuddled (why not. This is totally mystifying) and walks off, seroquel online. Alaska AK , Samsung tells us we, too, seroquel pharmacy, Cheap seroquel from canada, can be multimedia stars. Sorry, Jotta seroquel verkossa, Online seroquel, superstars. End of ad, order seroquel online cheap. I still want an iPhone.

The ad is wrong for a number of reasons. Firstly, it asks us to believe that Ozzy Osbourne has an interest in mobile phone research and development technology. Then it asks us to believe that chimpanzees are an integral part of the research and development technology. And finally, it asks us to believe that Ozzy Osbourne wouldn't tell a person who uttered the phrase "very cool shortcut widgets" at him to "shutthefuckup".

This is one of a series of ads set in Samsung's R&D department, created by Leo Burnett USA. We're sure that Samsung isn't wasting money on ads or celebrity endorsements that don't work, but nonetheless please, whoever is putting Ozzy Osbourne in all of the ads all of the time, stop it, STOP IT NOW. You have been warned.

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