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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

November 18th, 2009 - Geoff Woad

One of the criticisms of Cell Sell Out is that it needlessly bashes every celebrity tie-up there is (this is not true). So this one about Dolce & Gabbana’s tie-in with Scarlett Johansson is a different matter. We, or I, like it.
On the surface of it you wonder why. It’s not as if our world [...]

September 15th, 2009 - Geoff Woad

It is the customary right of any generation to go on about how their films, music, chocolate etc was better in their time. Now it’s the turn of Celebrity Sell Out, so sit up Pixie, Nell McAndrew and Peter Andre because Telly Savalas is coming to town. Well Birmingham, Aberdeen and Portsmouth that is.
And timely [...]

August 5th, 2009 - Geoff Woad

Retouching is an evil lie say the Lib Dems. Apparently the sight of perfect, spotless bodies without texture or tone in magazines makes spotty overweight teenagers want to look like an illustration too.  Indeed the party says retouching on models should carry a disclaimer.
That may be but I’m not sure Victoria Beckham would want to [...]

July 15th, 2009 - Geoff Woad

Well you can have all the money and fame in the world, but there comes a point when you have to say no. And in case of David Beckham that point appears to be being asked to appear next to an ‘undressed’ Angelina Jolie for hard cash.
Beckham was asked to be in the ads by [...]

May 21st, 2009 - Geoff Woad

Personally, Shloer is one of those products that you know but you’re never likely to try. For some it’s might be a matter of taste, preconception etc. For me it’s an inherent suspicion of bottles and recepticles filled with yellow-looking liquid.
I know they also do a red version, but that’s not what the eye picks [...]