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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

September 17th, 2009 - Jennifer Whitehead

Love Beyonce? Of course you do. Love her so much you want to smell like her? She’s just signed a deal with Coty to create an alluring fragrance that is “reflective of my inner power”. Hooray!
Beyonce was already just about the best woman to ever live, but now she has gone up even further in [...]

August 19th, 2009 - Jacquie Bowser

Here they go again. Poor Keira Knightley. She ain’t got the cleavage so they’re always digitally adding it on for her.
Knightley’s latest boob enhancement has come in a new poster ad for the Chanel fragrance Coco Mademoiselle.
The ‘Pirates of the Caribbean’ star’s breasts are covered only by a pair of black braces so it’s not [...]

March 3rd, 2009 - Nikki Sandison

Halle Berry has hopped aboard the celebrity perfume bandwagon alongside Jennifer Lopez, the Beckhams, Kate Moss, Britney Spears, Sarah Jessica Parker, Naomi Campbell and Gwen Stefani (to name but a few).
While Stefani gave us the cryptic ‘Harajaku Lovers’ rather than ‘Gwen’, Berry and Coty Fragrances have gone for no-nonsense ‘Halle’.
Given that the actress reportedly spent [...]