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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

November 3rd, 2009 - Geoff Woad

It’s rare that CSO should comment on the same campaign twice, but today we’re going to make an exception for the latest urologist ad for Omega. This time the posh watch brand has gone for swimmer and fan of mind-bending herbs Michael ‘bong boy’ Phelps (soon to be seen in stoner flick ‘Dude, where are [...]

October 27th, 2009 - Geoff Woad

Did you know that film audiences have been raving about Nicole Kidman’s “extraordinary beauty” from the beginning of her career? Or that “we are attracted by her beauty but mesmerised by her performance”? I didn’t either (I mean did they watch ‘Australia’?) but, thanks to her latest ad for Omega, I do now.
Kidman has endorsed [...]

May 11th, 2009 - Geoff Woad

Now I’m going to tread carefully here, because we all know what happened to Jade Goody after she made her views known on Indian cinema, but a Bollywood movie is not my idea of a good night out or in.
Brushing that sweeping statement aside I also admit I know next to nothing about the genre. [...]