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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

July 23rd, 2009 - Geoff Woad

It’s not often that Celebrity Sell Out can claim to have influenced the marketing community - what an awful thought - but in the case of Melanie Sykes we could have a case to push the idea.

Following CSO’s critcism of marketer’s use of old 90s pin ups like Nell McAndrew, Sophie Ellis-Bextor etc to [...]

July 20th, 2009 - Geoff Woad

As Philleas Fogg said, rules are meant to be broken. I say that because right now, right here I have just broken one of the tenets of journalism because below I have reprinted a big dollop of press release.  I have done it, not because I felt it would inform the reader, not because it [...]

July 13th, 2009 - Geoff Woad

Ok I admit it, sometimes when I’m writing this blog or reading other posts I don’t know who the ‘celebrities’ are. Mel Slade anyone? But this is the first time I haven’t heard of the brand. Has anyone out there heard of Green’s “the country’s number one mixes brand and experts in baking”?
Greens has brought [...]

May 11th, 2009 - Geoff Woad

Now I’m going to tread carefully here, because we all know what happened to Jade Goody after she made her views known on Indian cinema, but a Bollywood movie is not my idea of a good night out or in.
Brushing that sweeping statement aside I also admit I know next to nothing about the genre. [...]

April 22nd, 2009 - Geoff Woad

The good thing about a cold winter is that it kills off all the irritating mites, flies and wasps that come along in the summer.
Taking this as an analogy for the recession one hopes it, and its subsequent hauling in of purse strings, will also kill off all the celebrity chefs out there and if [...]

April 22nd, 2009 - Geoff Woad

Lets be honest it’s not that often that you can come out in praise of a man who took nudie photos of his step-daughter… and the rest of it.
Even if that person came up with a cure for cancer there would always be that nagging thought in your head “Yes very well but didn’t you…” [...]

March 27th, 2009 - James Quilter

There are many benefits to being a ‘celebrity’, but humiliation probably isn’t one of them. Yet that is the risk to take when you sign up to undertake a personal appearance where you are  reliant, not on your publicist spinning you out to be more famous than you really are, but on the great unwashed [...]

February 19th, 2009 - James Quilter

The Oscars are always a prime slot for selling out as A-list celebrities take turns in the spotlight spinning around in borrowed designer clobber and yammering on about it all before heading inside for the annual backslapping jamboree (Kristin Scott Thomas being our favourite notable exception at Sellout towers).
So pity then sellout fodder such as [...]