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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

March 5th, 2009 - Nikki Sandison

Animal rights charity Peta has dispensed with actresses, supermodels and celebrities and, in a surprise move, hired strippers for its latest ‘I’d rather go naked’ campaign.
The girls of Rick’s Cabaret, apparently the only strip joint on the NASDAQ, pose topless for the charity with the strapline “We’d rather go topless than wear fur”.
Hang on a [...]

March 3rd, 2009 - Nikki Sandison

Halle Berry has hopped aboard the celebrity perfume bandwagon alongside Jennifer Lopez, the Beckhams, Kate Moss, Britney Spears, Sarah Jessica Parker, Naomi Campbell and Gwen Stefani (to name but a few).
While Stefani gave us the cryptic ‘Harajaku Lovers’ rather than ‘Gwen’, Berry and Coty Fragrances have gone for no-nonsense ‘Halle’.
Given that the actress reportedly spent [...]