Brand Republic Part of

Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

June 19th, 2009 - Geoff Woad

[caption id="attachment_1436" align="alignleft" width="300" caption="Wavnig arms and shouting a lot - it's my job"]Wavnig arms and shouting a lot - it's my job Order cheap estradiol valerate online, [/caption]

Ozzy Osbourne may have snorted fire ants to impress poodle perm rockers Motley Crue, but in his defence at least he could say he wasn’t playing World of Warcraft. Ordering estradiol valerate online cheap, For those who are not acquainted with the geeky world of goblins and elves, World of Warcraft is an massive multiplayer online (mmog, estradiol valerate cheap, Comprare estradiol valerate sconto, to you mate) game for sweaty young men who are nervous around girls. A generalisation I'm sure, estradiol valerate without prescription, Estradiol valerate, but if you play it, and you believe I’m wrong, Idaho ID , Cheap estradiol valerate pills, then you’re in denial (pulling an elfin princess doesn't really count).

I wont go into detail about the game, Indiana IN Ind. , Köpa rabatterade estradiol valerate, but if you’re curious and want to find out more without playing it then let this gentlemen tell you about it.

So Ozzy is appearing in an TV ad for Warcraft – the game’s makers are obviously looking to raise subscriber numbers, cheap estradiol valerate online legally. But you wonder how, order cheap estradiol valerate online. Ordering estradiol valerate no prescription, The ads feature Ozzie shouts and swears about him being the Prince of Darkness and not the Lichen King, who is the king baddie in the game, comprar estradiol valerate de descuento. Estradiol valerate ordine on-line, For added value Ozzy’s avatar appears in the animation jumping around and doing various things in front of the aforementioned character.

So Ozzie likes to play Warcraft and he’s a married man, Kaufen estradiol valerate. Comprar estradiol valerate, Wrong, you don’t actually see Ozzie playing the game and for good reason as I doubt he’d be very good, estradiol valerate prices. Order cheap estradiol valerate online, Ozzy has what you could describe as good hands for making cocktails. Estradiol valerate kopen, So why pick a knackered old rocker with shaky hands to appear in a computer game ad, because he’s probably not all that cheap (after all, Colorado CO Colo. , Buy estradiol valerate from canada, his manager is Sharon Osbourne and she knows how to cut a deal).

This question brings me back to a theme of earlier posts, bestill estradiol valerate online, Køb discount estradiol valerate, default celebrities. Just as Beyonce is a must-have for brands looking to appear hip and appeal to teenage girls, Massachusetts MA Mass. , Billige estradiol valerate apotek, so Ozzy is the spokesman for an altogether different and very male demographic. Yes we’re talking sweaty, Jotta estradiol valerate verkossa, Maryland MD Md. , spotty males in their 20s (it is essential they are born after Ozzie’s 70s heyday), living with mum in a darkened bedroom. And while physically male they generally have the life experience of a 13-year-old, order cheap estradiol valerate online.

But whereas we criticise brands for using this default this time I’m going to sympathise with Blizzard, the makers of Warcraft, who are literally raking it in on the back of the game. One can imagine them sitting there saying crikey we’ve got all this money to burn but how can we reach our target audience when they’re all in their bedrooms on the internet.

Ozzy is the obvious answer, and not only because he looks like a character in the game. He’s fairly likely to have some sort of resonance with the target audience who associate him with the MTV programme.

The only problem is the ads say absolutely nothing about the game and the target market will only see it when their mums call them down for their tea.

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April 23rd, 2009 - Brand Republic peeps

[caption id="attachment_1179" align="alignleft" width="175" caption="Katona: Iceland campaign"]Katona: Iceland campaign Buy premarin no prescription, [/caption]

Pass me the medication, is Iceland's awful Kerry Katona campaign ever going to end. Acquistare online premarin, They've obviously cranked up the freezer at Iceland.  The supermarket's bosses seem to have frozen any sort of thought process as they've gone and re-signed Katona for another year. Maybe they've been taking funny pills too, buy premarin online, Cheapest premarin prices, if so we know who they've been getting them from.

The former Atomic Kitten's contract has been renewed until March 2010, cheap premarin pills. Ordering premarin overnight delivery, However she's apparently getting £200,000 instead of the £250, cheap generic premarin, Premarin kopen, 000 she scored with her last contract.

The question is how much are they going to pay us because we're the ones who are going to have to watch her pushing their microwavable rubbish, buy premarin no prescription. It's another reason to get a PVR, Arizona AZ Ariz. . Order premarin no rx, The renewal has come despite Katona's car crash TV moment in October last year while appearing on ITV1's 'This Morning' show when she looked "off her face".

She slurred her words during the interview with Philip Schofield and Fern Britton, acheter premarin, Massachusetts MA Mass. , prompting concerned calls from viewers and a barrage of complaints about her behaviour to Iceland.

Katona said her slurred speech was due to prescription medication although she later admitted to being an alcoholic in an interview with the Sunday People newspaper, cheap premarin online without prescription. Billig kaufen premarin, But Iceland stuck by her, as they have always done, ordering premarin online without prescription, Lowest price premarin, even when she admitted to taking cocaine and was caught smoking while pregnant.  Still there is an argument that this is marketing genius.

In an age where celebrities are far removed from the great unwashed, Kaufen premarin, Order premarin from canada, Iceland has brought in someone who is the personification of its target customer.

So if you're like Iceland and can't get enough of Kerry, Wisconsin WI Wis. , Vermont VT Vt. , tune in to see her new MTV show, which is out on May 17, where to buy cheap premarin. Cheap premarin from canada, It's got a very apt title -- 'Kerry Katona: What's The Problem?'. Kentucky KY Ky. . Colorado CO Colo. . Cheap premarin online cheap. Mississippi MS Miss. .

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April 20th, 2009 - Brand Republic peeps

Buy iressa online cheap, Peaches Geldof is finding out the price of fame, and the formula is Hell = Rollercoaster ride/2. Nebraska NE Nebr. , [caption id="attachment_1133" align="alignleft" width="300" caption="Peaches (right): shows food serving skills"]peaches-geldof-agent-provocateur[/caption]

In sellout terms young Peaches has been making a good fist of it on the back of the family name and tabloid attention for her quickie marriage and boozy nights out.

She's already done a saucy campaign for lingerie brand Agent Provocateur (left) and been the face of Austrialian fashion chain Dotti, cheap iressa. Ordering iressa online legally,

Cue a call from reality TV land with a the prospect of a gig for her on ITV's 'Hell's Kitchen'.

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Now Peaches has been in the genre's lower leagues, iressa over the counter, Arkansas AR Ark. , having done a couple of shows for MTV which were mainly all about her.
Thorpe Park's new Saw ride: putting pounds in Peaches' pocket

However, Thorpe Park have apparently denied us the chance to mock her cooking skills by dangling a bigger cheque in front of her, buy iressa online cheap.

Seems that getting a Geldof on your new rollercoaster is worth double what ITV would have paid to get her to slave in celebrity chef Marco Pierre White's restaurant for a week or two, order iressa overnight delivery. Om iressa online, So Peaches passed up the chance to smoulder over the stove and coasted to the easy cash. "It beats a week in the kitchen, order iressa, Cheap iressa online, " she said. And so it did, For iressa online, Buy iressa from canada, but we can't help thinking those theme park marketers have been taken for a ride.

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January 26th, 2009 - Nikki Sandison

Tabloid fodder queen extraordinaire Kerry Katona has defied the critics and somehow managed to keep her lucrative Iceland deal despite her shambolic appearance on ITV1’s This Morning at the end of last year. I have no idea why.

Iceland is set to give the celebrity mum another year’s contract, albeit with a small pay cut, after [...]