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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

June 19th, 2009 - Geoff Woad

Ozzy Osbourne may have snorted fire ants to impress poodle perm rockers Motley Crue, but in his defence at least he could say he wasn’t playing World of Warcraft. For those who are not acquainted with the geeky world of goblins and elves, World of Warcraft is an massive multiplayer online (mmog, to you mate) [...]

April 23rd, 2009 - Brand Republic peeps

Pass me the medication, is Iceland’s awful Kerry Katona campaign ever going to end?
They’ve obviously cranked up the freezer at Iceland.  The supermarket’s bosses seem to have frozen any sort of thought process as they’ve gone and re-signed Katona for another year. Maybe they’ve been taking funny pills too, if so we know who they’ve [...]

April 20th, 2009 - Brand Republic peeps

Peaches Geldof is finding out the price of fame, and the formula is Hell = Rollercoaster ride/2.
In sellout terms young Peaches has been making a good fist of it on the back of the family name and tabloid attention for her quickie marriage and boozy nights out.
She’s already done a saucy campaign for lingerie brand [...]

January 26th, 2009 - Nikki Sandison

Tabloid fodder queen extraordinaire Kerry Katona has defied the critics and somehow managed to keep her lucrative Iceland deal despite her shambolic appearance on ITV1’s This Morning at the end of last year. I have no idea why.
Iceland is set to give the celebrity mum another year’s contract, albeit with a small pay cut, after [...]