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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

November 6th, 2009 - Geoff Woad

When it comes to selling out there are good celebrities and bad celebrities. Take Michael ‘Phelpsy’ Phelps as a case in point – yes he might be American, he might win everything in the bath, but once he got photo’d with that bong shoved into his mush even grannies wanted to hug him (everyone loves [...]

November 3rd, 2009 - Geoff Woad

It’s rare that CSO should comment on the same campaign twice, but today we’re going to make an exception for the latest urologist ad for Omega. This time the posh watch brand has gone for swimmer and fan of mind-bending herbs Michael ‘bong boy’ Phelps (soon to be seen in stoner flick ‘Dude, where are [...]

February 4th, 2009 - Daniel Farey-Jones

The News of the World may have provided a clue to the origin of Olympic swimmer Michael Phelps’ penchant for food endorsements.
The tabloid scooped the world with news of the sportsman’s reefer madness, helpfully backing up its story with a picture of Phelps partaking of a bong at a student party.
Phelps has fessed up and [...]