Brand Republic Part of

Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

June 9th, 2009 - Geoff Woad

In the manner of all those great physicists who named laws and propositions after themselves I am planning to do the same thing, but about celebrities - let’s call it Woad’s Theory of Celebrity (WTC). You see I had an apple falling from the tree moment when I saw an article about Alesha Dixon teaming [...]

March 20th, 2009 - Nikki Sandison

Not content with a clothing line, restaurants and his own music label ‘SexyBack’ singer Justin Timberlake is launching his own brand of tequila (it makes him happy).
The drink will be called 901, not only because it is the telephone area code for JT’s hometown Memphis but also because “901 is that time of night when [...]