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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

July 14th, 2009 - Jacquie Bowser

Here’s what you’ve been waiting for people. (Or not).
The latest Mango campaign featuring actress Scarlett Johansson is about to be splashed across the world’s billboards.
For the ads, Johansson adopts some umcomfortable positions while posing in Mango’s autumn/winter 2009 collection (lots of leopard print). She even manages to pout in every shot, giving the best Lesley [...]

April 2nd, 2009 - Jacquie Bowser

It’s a good gig if you can get it.  Actress Scarlett Johansson has been signed as the face of Moet & Chandon, the champagne firm that has half the world pronouncing its name incorrectly (pronounced [moɛt‿e ʃɑ̃ˈdɔ̃]).
Scarlett Johansson has already posed for a couple of sultry promotional shots, where she can be seen laying by [...]

February 16th, 2009 - Ben Bold

Rappers are hardly renowned for their humility, so it is entirely in keeping that US hip-hop star, record producer and businessman Kanye West has opted for a loftier moniker — arise Martin Louis the King Jr.
Apparently the new name, which he has posted a video about on his official blog, is a sort of bling [...]