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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

July 1st, 2009 - Brand Republic peeps

Twiggy is not content with flogging Marks & Spencer’s clothing to the women of Britain. Three months shy of her 60th birthday she has been revealed as the new face of Olay, promoting the anti-aging Olay Definity range.
It is Twiggy’s second run at promoting the brand, having first appeared in their ads in the 1980s [...]

April 2nd, 2009 - Jacquie Bowser

It’s a good gig if you can get it.  Actress Scarlett Johansson has been signed as the face of Moet & Chandon, the champagne firm that has half the world pronouncing its name incorrectly (pronounced [moɛt‿e ʃɑ̃ˈdɔ̃]).
Scarlett Johansson has already posed for a couple of sultry promotional shots, where she can be seen laying by [...]