Brand Republic Part of

Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

January 21st, 2010 - Harry Byford

[caption id="attachment_2229" align="alignleft" width="300" caption="Hugh Jackman - almost as cool as the Ice Tea"]Hugh Jackman - almost as cool as the tea Order prozac, [/caption]

As Brummies and tummies across the UK tearfully lament Cadbury’s capitulation to Kraft, everyone has been hoping for some good news about British brands. Wouldn’t it be great if a British company took over a big US brand, comprare prozac. Oregon OR Ore. , Put the boot on the other foot. Give the yanks a taste of their own Fruit and Nut, köpa prozac. Goedkope prozac apotheek, Well then, raise a glass (and a half full) to the news that Hugh Jackman has joined Lipton Ice Tea as the company’s global brand ambassador, Illinois IL Ill. . Wonderful news, order prozac. Massachusetts MA Mass. , Just as Cadbury gets corporately shafted by those plastic cheese bullies at Kraft (at least that’s what the blubbering Brummies tell me on BBC News), another good old-fashioned British company swoops in and steals Australia’s finest from under Hollywood’s well-powdered nose, αγοράζουν φτηνά prozac. Um prozac online, Hurrah for us. Doesn't it make your patriotic heart swell with pride, buy prozac c.o.d.. Cheap prozac no prescription, The 'X-Men' and 'Australia' star could have chosen any brand to sell out to, but he went with little old Lipton Ice Tea, kjøpe prozac online. Order prozac, Oh wait, not so little. Order prozac c.o.d., The UK company responsible for this marketing push, Britvic, Georgia GA Ga. , Nevada NV Nev. , are doing so under the watchful eye of Unilever, which owns the Lipton brand, Jotta prozac verkossa, Buy prozac online legally, and US giant PepsiCo, which distributes the product, Acheter en ligne prozac. Om prozac online, Jackman is selling out to a large corporate which is why he must have come out with this statement (that was clearly washed several times in blandness): "Lipton Ice Tea is a really positive brand and its values match those that are important in my life".

It must have been winning endorsements like this that won him lucrative advertising campaigns for milk (in which his Wolverine character was given a milk-stache) and the Australian Tourism Board (aka Australia), prozac over the counter. Farmacia prozac baratos, What does any of that even mean. Can someone translate, order prozac. ‘Positive’ brand, acheter prozac discount. Comprar prozac, Really. Not a ‘big’ brand, αγοράζουν online prozac. Prozac discount, Or a ‘great’ one. Order prozac, ‘Positive’ is how you describe the keen but untalented kid who loves life, but isn’t actually very good at it. Tries hard, Montana MT Mont. , but never excels.

Our message to Jackman (as much as we like your kickass movies) is come on get real mate. You sound like a corporate robot and nothing at all like an Australian... or a Wolverine now that you mention it.

I’m off to throw chocolate bars at Americans.

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June 1st, 2009 - Geoff Woad

[caption id="attachment_1353" align="alignleft" width="240" caption="Album selling: Dr Dre"]Album selling: Dr Dre Buy estrace without prescription, [/caption]

Anyone who says agencies don't do enough to earn their retainers should look at the new Dr Pepper's ad featuring former NWA legend Dr Dre because it's perfect proof they are right.

One can imagine it was an idea the creatives really sweated on… for the 20 seconds they spent thinking about it, comprar en línea estrace. Buy estrace without prescription, I imagine it was something like this:

Creative One (the copywriter with extravagant facial hair): "Christ we've forgotten about that brief for Dr Pepper they gave us two weeks ago. We need an idea what'll we do?"

Creative Two (the thoughtful art editor who can't draw): "Hmm… I think I have an idea, where to buy estrace. Comprar estrace baratos, Dr Pepper has the word doctor in it right?"

And so the idea in question is to use a celebrity whose name sounds like your product or carries one of the same words. Because that has to be what the thinking was, the two have nothing remotely in common and this is meant as a compliment to Dr Dre, buy estrace without prescription.

I won't bother to describe too much of the ad, Hawaii HI , Buy estrace pills, to do so would be a waste of computer ink and you can probably guess it already. Basically the 30-sec ad serves two purposes, order estrace cod, Where to buy cheap estrace, the first of which is to get Dre drinking the medicinal-tasting drink.

And the second, estrace without a prescription. Kentucky KY Ky. , Yes, you guessed it, New Jersey NJ N.J. . Buy estrace without prescription, The ad ends with Dre playing some tracks from his new record, about five seconds worth. Purchase estrace online, I hope it pays him back in sales.

Getting back to Dre and his old NWA pals you might want to brace yourself for some more ads that could be forthcoming from lazy creatives, South Dakota SD . Florida FL Fla. , MC Ren, who turned his back on rapping for Islam, Wisconsin WI Wis. , Cheap estrace from canada, would be perfect for indigestion relief product Rennie. Ice Cube could do Lipton Ice Tea, cheap estrace overnight delivery. Buy estrace c.o.d., And finally my favourite Easy-E, who died of aids in 1995, comprar estrace, παραγγείλετε online estrace, would have been perfect for EasyJet.

By all rights I should add in a clip of the Dr Pepper spot, Oklahoma OK Okla. , Ordering estrace, but it is simply not worth your effort or mine. Instead turn up the volume on your tinny PCs because here's one for all of you who were white suburban teenage boys in the 80s, buy estrace cod. Buy estrace, . Buy cheap estrace.

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