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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

August 18th, 2009 - Polly Becker

Buy seroquel c.o.d., [caption id="attachment_1791" align="alignleft" width="236" caption="Charlotte Church: an Iceland girl. (pic Law Keven)"]Charlotte Church: an Iceland girl, <b>För seroquel online</b>.  <b>Order seroquel online</b>, (pic Law Keven)[/caption]

We were joking in the office this morning about our top choices to take over the Iceland ads from Kerry Katona. One name that came up was 'Crazy Chick', order seroquel, Discount seroquel, tafka 'The Voice of an Angel', Charlotte Church, buy seroquel no rx. Utah UT , Yes she has millions in the bank, but really she has Iceland written all over her, παραγγείλετε online seroquel.

Lo and behold only hours later the Press Association is reporting Charlotte Church as a contender, buy seroquel c.o.d.. Order seroquel online legally, It's like we think it here and out it comes there. How awesome is that, ostaa halvalla seroquel. Osta seroquel, She would be perfect. I mean just look at the evidence, Delaware DE Del. . Buy seroquel c.o.d., She is a mum of two. Washington WA Wash. , She's got the common touch. She probably goes to her local Iceland in Llandiddlywiddly (which we guess is in Wales), comprar en línea seroquel. Seroquel sale, She has time on her hands. No one has heard a peek out of her since June 2008, kjøpe seroquel online. Well, earlier this year she appeared in OK, buy seroquel c.o.d.. Comprare seroquel sconto, (this is where Kerry likes to appear also) saying she was planning to get back in the studio, but nothing since, seroquel ordine on-line. Ordering seroquel from canada, They need each other.  What you want more evidence. Well here it is, köpa billiga seroquel. Cheap seroquel online legally, Charlotte once interviewed Kerry for her chat show. Buy seroquel c.o.d., They're like old celeb mates. It would be like passing the torch, New Jersey NJ N.J. . Osta alennus seroquel, What a pass it would be. Better than the British relay team, order seroquel. Seroquel online cheap, You want more. William Hill has halved the price on Charlotte being named to replace Kerry at Iceland from 10/1 to 5/1, buy seroquel c.o.d.. Get some cash on now, Idaho ID . "Charlotte Church has taken to motherhood like a duck to water and our punters think she would be the perfect replacement," said Hill's spokesman Rupert Adams.

The hot favourite is Coleen Nolan. Fair enough she has done it before, but really we think she is a bit safe. Buy seroquel c.o.d., You need a Crazy Chick ... just not as crazy as Kerry who has gone all self-destructive.  It's sad to read Max Clifford talking about to the Daily Star and saying she faces a possible tragic end.

"Kerry was always a great mum. I know that from the time I spent with her. But how can she carry on being a good mum if she’s out of her head on coke. She needs to face reality. She clearly needs help.

"She was in The Priory for a while but it’s time for her to sort out her problems once and for all. It’s very sad because with every year that goes by she gets closer and closer to a very tragic end.".

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August 12th, 2009 - Brand Republic peeps

[caption id="attachment_1723" align="alignleft" width="150" caption="Little Boots: jealous of Girls Aloud's KitKat deal?"]Little Boots: jealous of Girls Aloud's KitKat deal? Buy nexium no prescription, [/caption]

Listen up marketers. För nexium online, Britain's latest pop starlet Little Boots is keen to follow in the footsteps of fellow female singing sensations such as Lily Allen, Britney Spears and Beyonce, North Carolina NC N.C. . New Hampshire NH N.H. , We're not talking about number one albums, sell out tours, nexium sale, Nevada NV Nev. , photo spreads in OK magazine and the paparazzi stalking your every move. Oh no, cheap nexium no prescription. Acheter nexium, Little Boots, real name Victoria Christina Hesketh, nexium online stores, Michigan MI Mich. , has her sights set on scoring her own "range".

The quirky singer, whose hits include 'New in Town' and 'Remedy', is disappointed that she's yet to be offered a perfume or clothing range endorsement deal, buy nexium no prescription. "I’ve not even been offered a Mars bar, comprar en línea nexium, Idaho ID , " she moaned.

Hopefully her plea will be answered, cheap nexium, Order nexium online without prescription, as no self-respecting celebrity icon can be without the added extras, especially one appealing to the (illegal) downloading generation and who touted herself on YouTube and MySpace and pretty much gave her music away for free, Washington WA Wash. . Bestill nexium online, How will she pay for all that tiny footwear.

Women around the globe already have the option of smelling like Britney (burgers), where to buy nexium, New Jersey NJ N.J. , Kylie (embalming fluid) and Gwyneth Paltrow (mung beans), so we’re sure the shelves in Superdrug can make room for one more, Om nexium online. Ordering nexium online cheap, In fact a quick Google search for "celebrity perfume" informed us that even Sir Cliff Richard has released a range of scents including Miss You Nights, which he created with the memory of his mother "fanning herself in the tropical heat with a sandalwood fan", ordering nexium from canada. Nexium ordine on-line, Somehow the prospect of smelling like Cliff Richard's mother is still more appealling than the scent "created" by Kerry Katona, too often seen wielding a prawn ring in adverts for Iceland, nexium prices. Purchase nexium. Pharmacie nexium bon marché. Halvalla nexium apteekki.

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July 13th, 2009 - Geoff Woad

[caption id="attachment_1495" align="alignleft" width="280" caption="Why don't we just buy some in Greggs Mum?"]Why don't we just buy some in Greggs Mum? Buy estradiol valerate cod, [/caption]

Ok I admit it, sometimes when I’m writing this blog or reading other posts I don’t know who the ‘celebrities’ are. Mel Slade anyone, ostaa halvalla estradiol valerate. Buy estradiol valerate without prescription, But this is the first time I haven’t heard of the brand. Has anyone out there heard of Green’s “the country’s number one mixes brand and experts in baking”, Missouri MO Mo. . New Mexico NM N.Mex. , Greens has brought in Melanie Sykes to launch a new initiative to get people baking and raise money for the NSPCC. To cut to the chase Green Tuesday seems to be about making cakes, selling them and giving some of the money to the charity, buy estradiol valerate cod.

The NSPCC is a very worthy charity (there are many that are not) so lets put to one side the likelihood this campaign is not going to have any cut-through whatsoever and concentrate on the involvement of Ms Sykes, price of estradiol valerate. Iowa IA , I have to admit to having a soft spot for the ex-model who made herself famous in that Boddington’s ad (why can’t they make anything like that anymore).

I was also present at an In-store Marketing awards she hosted where she gamely attempted to fend off the attempts of the POP printers to grab a buttock cupcake during winners’ photographs, Osta estradiol valerate. Buy estradiol valerate overnight delivery, But despite this illustrious history there’s a certain inevitability in her appearing in this sort of campaign. Buy estradiol valerate cod, I feel like I’ve written tons of these mum stories already. Just look at Nell McAndrew (Pampers), pharmacie estradiol valerate bon marché, Purchase estradiol valerate, Sophie Ellis-Bextor (Shloer), Sheree Murphy (Pampers), Nevada NV Nev. , North Carolina NC N.C. , Baby Spice (Hovis, it’s good for you apparently) and Kerry Katona (Iceland), comprar estradiol valerate de descuento. Köpa estradiol valerate, Former pin-ups from the 90s who now have kids, so rather than appear in ads targeting thrusting young lads they turn their hands to endorsing stuff to mums, estradiol valerate ordine on-line. Estradiol valerate prescription, What a transformation.

Maybe the answer could be linked to another recent CSO post…

Why don’t these women appear in marketing campaigns to men anymore, farmacia estradiol valerate baratos. Don’t tell me all those boys who were dribbling over Loaded when it first came out have now gone onto Megan Fox, buy estradiol valerate cod. Kjøpe billig estradiol valerate, Yes we’ve all got a bit older (although I hasten to add I am younger than Melanie Sykes) but surely there’s a role for these girls that does not involve advertising cake mixes.

Furthermore the kids are getting dragged into it too, order estradiol valerate online cheap. Cheap estradiol valerate tablets, Prepare for press-release quote heaven as Mel takes it up: “I love baking with my sons - it’s a great way to spend quality time together and have fun.  Green’s cake mixes are the perfect recipe for success to keep even the littlest baker in the house happy!  Now everyone can rise to the challenge every ‘Green’s Tuesday’ and bake a cake to make a difference. Whether it is cakes, Connecticut CT Conn. , Um estradiol valerate online, cookies or muffins, raise money for charity and also a smile with a tasty token of affection that can be shared by all around you.”

Well good on you Mel but I hope the kids used in the promo shots aren’t your own, Arkansas AR Ark. . Buy estradiol valerate cod, My father worked in advertising and took it upon himself to pressgang my five-year-old self into a Volvo press ad. Cheapest estradiol valerate prices, Installed as the youngest component of a fake family the whole afternoon remains one of the longest of my life. Still all that looking directly at the lens and demanding my advert mother gave me piggybacks had one advantage, estradiol valerate pills, I was never asked to do it again.

Not that I would object to giving Mel a piggyback.

Anyhow looking at the campaign itself, the decision to use Mel is all very nice but she is hardly your typical cake maker. This is statement made without any research or factual back-up but I think the bulk of people who make cakes are quite old. Most mums her age don’t have time to make cakes let alone sell them.

Still it beats that ridiculous show she appeared in with Des O’Connor.

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April 23rd, 2009 - Brand Republic peeps

[caption id="attachment_1179" align="alignleft" width="175" caption="Katona: Iceland campaign"]Katona: Iceland campaign Buy premarin no prescription, [/caption]

Pass me the medication, is Iceland's awful Kerry Katona campaign ever going to end. Acquistare online premarin, They've obviously cranked up the freezer at Iceland.  The supermarket's bosses seem to have frozen any sort of thought process as they've gone and re-signed Katona for another year. Maybe they've been taking funny pills too, buy premarin online, Cheapest premarin prices, if so we know who they've been getting them from.

The former Atomic Kitten's contract has been renewed until March 2010, cheap premarin pills. Ordering premarin overnight delivery, However she's apparently getting £200,000 instead of the £250, cheap generic premarin, Premarin kopen, 000 she scored with her last contract.

The question is how much are they going to pay us because we're the ones who are going to have to watch her pushing their microwavable rubbish, buy premarin no prescription. It's another reason to get a PVR, Arizona AZ Ariz. . Order premarin no rx, The renewal has come despite Katona's car crash TV moment in October last year while appearing on ITV1's 'This Morning' show when she looked "off her face".

She slurred her words during the interview with Philip Schofield and Fern Britton, acheter premarin, Massachusetts MA Mass. , prompting concerned calls from viewers and a barrage of complaints about her behaviour to Iceland.

Katona said her slurred speech was due to prescription medication although she later admitted to being an alcoholic in an interview with the Sunday People newspaper, cheap premarin online without prescription. Billig kaufen premarin, But Iceland stuck by her, as they have always done, ordering premarin online without prescription, Lowest price premarin, even when she admitted to taking cocaine and was caught smoking while pregnant.  Still there is an argument that this is marketing genius.

In an age where celebrities are far removed from the great unwashed, Kaufen premarin, Order premarin from canada, Iceland has brought in someone who is the personification of its target customer.

So if you're like Iceland and can't get enough of Kerry, Wisconsin WI Wis. , Vermont VT Vt. , tune in to see her new MTV show, which is out on May 17, where to buy cheap premarin. Cheap premarin from canada, It's got a very apt title -- 'Kerry Katona: What's The Problem?'. Kentucky KY Ky. . Colorado CO Colo. . Cheap premarin online cheap. Mississippi MS Miss. .

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January 26th, 2009 - Nikki Sandison

Tabloid fodder queen extraordinaire Kerry Katona has defied the critics and somehow managed to keep her lucrative Iceland deal despite her shambolic appearance on ITV1’s This Morning at the end of last year. I have no idea why.

Iceland is set to give the celebrity mum another year’s contract, albeit with a small pay cut, after [...]