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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

October 9th, 2009 - Geoff Woad

Cycling is it when it comes to selling out. First the Second Coming and now everybody’s favourite Scotchman, Sir Chris Hoy.
Hoy is taking part in a campaign for Highland Spring that is practically identical to one launched by the ‘Ben Nevis Rainwater’ earlier this year with tennis’ unheroic failure Andy Murray. The nub of it? [...]

February 4th, 2009 - Daniel Farey-Jones

The News of the World may have provided a clue to the origin of Olympic swimmer Michael Phelps’ penchant for food endorsements.
The tabloid scooped the world with news of the sportsman’s reefer madness, helpfully backing up its story with a picture of Phelps partaking of a bong at a student party.
Phelps has fessed up and [...]