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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

November 20th, 2009 - Geoff Woad

UItimo, Katie Price and I’m a Celebrity Get Me Out Of Here - a brassy bad taste to some, a lovely night out for others. However, for CSO and the church of search engine optimisation, they are the son, the father and the holy ghost. With all three sitting in a cosy D-cup.
The tenuous link [...]

September 7th, 2009 - Jennifer Whitehead

What says: “I support one half of a warring celebrity couple that I have never met but have mysteriously strong opinions on nonetheless” better than buying a fragrance that one half of the aforementioned couple has put his name to?
Well, probably a “Team Andre” T-shirt. But let’s assume you’ve been to the T-shirt shop, done [...]

July 24th, 2009 - Brand Republic peeps

We can imagine the expression on Amanda Holden’s face when she was told she’d scored herself a column in News of the World’s Fabulous magazine. It would be the exact same expression she’s had since 2007 when she made it her goal in life to be the UK’s answer to Joan Rivers and started paralysing [...]

June 9th, 2009 - Geoff Woad

In the manner of all those great physicists who named laws and propositions after themselves I am planning to do the same thing, but about celebrities - let’s call it Woad’s Theory of Celebrity (WTC). You see I had an apple falling from the tree moment when I saw an article about Alesha Dixon teaming [...]

May 12th, 2009 - Brand Republic peeps

Do you remember the story about celebrity car crash couple Katie Price and Peter Andre running the London Marathon? She ran part of the way before collapsing (well she did insist on running in heels)?
We remembered as well, but that was last month and so a bit odd yesterday to get a release about Katie [...]