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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

April 2nd, 2009 - Nikki Sandison

Kate Moss took her Topshop clothing range to New York last night for the retailer’s glitzy US launch and was joined by Jennifer Lopez, who was so eager to get in on the action she greeted the supermodel like a long-lost friend.
Kate and J Lo, who are not known to be friends, kissed and greeted [...]

March 3rd, 2009 - Nikki Sandison

Halle Berry has hopped aboard the celebrity perfume bandwagon alongside Jennifer Lopez, the Beckhams, Kate Moss, Britney Spears, Sarah Jessica Parker, Naomi Campbell and Gwen Stefani (to name but a few).
While Stefani gave us the cryptic ‘Harajaku Lovers’ rather than ‘Gwen’, Berry and Coty Fragrances have gone for no-nonsense ‘Halle’.
Given that the actress reportedly spent [...]

February 27th, 2009 - Nadia Ghani

None of us were convinced when Jennifer Lopez warbled to the world that although she seemed like a pampered diva she was actually just ‘Jenny from the block.’
And if pram manufacturers Silvercross were taken in by her ‘I’m chilled out and laid-back’ lyrics, they will be under no illusions now, after she launched a £3.5m [...]