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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

October 23rd, 2009 - Jacquie Bowser

Here’s one of the stranger tie-ups we’ve seen in recent weeks. Diversity, the dance group that won ITV1’s ‘Britain’s Got Talent’ this year, has created a couple of dance routines for the Holiday Inn relaunch.
The routines (we’ve been told) have been created to “bring to life” the new features of the revamped hotels.
Not too sure [...]

August 7th, 2009 - Harry Byford

When we last saw former Liverpool goalkeeper, Bruce Grobbelaar, he was leaving the Court of Appeal in 2002 at the end of his long-running match-fixing saga, tail firmly between those famously rubbery legs. Who would have guessed that the next time we saw him, the Zimbabwean stopper would be on national television, leaping out of [...]

May 12th, 2009 - Brand Republic peeps

Do you remember the story about celebrity car crash couple Katie Price and Peter Andre running the London Marathon? She ran part of the way before collapsing (well she did insist on running in heels)?
We remembered as well, but that was last month and so a bit odd yesterday to get a release about Katie [...]

April 22nd, 2009 - Geoff Woad

The good thing about a cold winter is that it kills off all the irritating mites, flies and wasps that come along in the summer.
Taking this as an analogy for the recession one hopes it, and its subsequent hauling in of purse strings, will also kill off all the celebrity chefs out there and if [...]