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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

May 29th, 2009 - Dan Leahul

David Beckham is in hot water after pictures showing the former England captain tapping away on an iPhone hit the web, one month after Becks fronted a Motorola ad campaign for its £1,400 Aura handset.

The AC Milan star has been the face of Motorola since 2006, signing a multi-million pound agreement with advertising appearances [...]

April 1st, 2009 - Daniel Farey-Jones

Filthy rich US shock jock Howard Stern is making a big deal on his radio show of needing a new phone, but don’t be sending him no touchscreen rubbish.
Stern netted a $500m five-year contract to take his hit show from CBS Radio to upstart satellite radio company Sirius in 2004. Maybe he’s been too busy [...]