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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

July 20th, 2009 - Geoff Woad

As Philleas Fogg said, rules are meant to be broken. I say that because right now, right here I have just broken one of the tenets of journalism because below I have reprinted a big dollop of press release.  I have done it, not because I felt it would inform the reader, not because it [...]

June 9th, 2009 - Geoff Woad

In the manner of all those great physicists who named laws and propositions after themselves I am planning to do the same thing, but about celebrities - let’s call it Woad’s Theory of Celebrity (WTC). You see I had an apple falling from the tree moment when I saw an article about Alesha Dixon teaming [...]

May 12th, 2009 - Brand Republic peeps

Do you remember the story about celebrity car crash couple Katie Price and Peter Andre running the London Marathon? She ran part of the way before collapsing (well she did insist on running in heels)?
We remembered as well, but that was last month and so a bit odd yesterday to get a release about Katie [...]

February 25th, 2009 - Nadia Ghani

Timmy Mallet has ditched the foam hammer in favour of a paintbrush.
The days of Timmy whacking children over the head with his mallet, shouting ‘bleuuugh’ and careering around in loud shirts are but a distant memory.  The Timmy of 2009 wishes to be regarded as a “serious artiste” and given that his works sell for [...]