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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

April 22nd, 2009 - Geoff Woad

Lets be honest it’s not that often that you can come out in praise of a man who took nudie photos of his step-daughter… and the rest of it.
Even if that person came up with a cure for cancer there would always be that nagging thought in your head “Yes very well but didn’t you…” [...]

April 20th, 2009 - Geoff Woad

Lets face it, everyone loves having a default option and we all know why. It is because the default option is the number one choice for anyone who can’t be arsed to think. It is also why Beyonce appears in so many marketing campaigns – she is the default option for anyone creating a marketing [...]

April 9th, 2009 - Nikki Sandison

Following in the footsteps of their older “sisters” Girls Aloud, who have promoted everything from Kit Kats to Sunsilk shampoo, The Saturdays have begun their sellout career with the launch of a clothing range.
The capsule clothing range by The Saturdays for womenswear label Rare will feature 10 dresses, two for each member of the band [...]

March 16th, 2009 - James Quilter

It is a rare thing to find the Chinese government’s laws praised by the international community. However there are exceptions to every rule. In this case the powers in Beijing have taken time off from wiping out Tibet to go after a more worthy adversary. Endorsement hungry sell-out celebrities.
A new food safety law says that [...]

March 6th, 2009 - Nadia Ghani

When Michael Jackson tentatively edged his way onto the stage at the O2 arena yesterday to announce a 10-gig goodbye tour, the scene was a little different to yesteryear.
The throng of screaming fans remains a fixture. The mirrored Raybans and military jacket are still in place. But his schnoz and reputation have not stood the [...]

February 10th, 2009 - Nikki Sandison

Girls Aloud are arguably pop’s most marketable group, aka biggest sellouts, having endorsed a whole host of products including Nintendo, KitKat Senses, Sunsilk, Samsung and Ultimo lingerie, to name a few. So why is it that just two months before the start of their nationwide Out of Control tour, the band have failed to secure [...]