Betfair’s unique selling point is masterfully simple: punters are thicker than bookies, so you stand a better chance of winning if you’re betting against other fans rather than a massive moneymaking corporation. Obviously to prosper within this fan vs fan betting environment you need to be smarter (or luckier) than other punters, but thankfully there are plenty of idiots in the football-watching community.
Well laugh, I nearly bought one. I almost fell off my chair when an email arrived, in amongst the spam releases and lottery wins, touting Chelsea footballer/ England captain and fighter/shagger John Terry for brand endorsements.
Of course any brand would get plenty of coverage for their money. Terry is never out of the papers, [...]
They’re at it again. Posh and Becks, the king and queen of product endorsement, have stripped down to their undercrackers in a fresh set of Armani ads.
For the second time this year, the duo bare all in some sultry poses for the high-end fashion brand where they get lathered up again in the old baby [...]
Any self-respecting marketer looking to bring in a famous personality to represent their brand to the great unwashed should bear in mind the two important rules of celeb endorsement.
Number one: always pretend that your consumer is intelligent and discerning by bringing in someone who is relevant to your product.
Bearing this in mind Castrol have [...]
Things seem to be going from bad to worse for foul-mouthed celebrity chef Gordon Ramsay. Only months after the national press sprawled his alleged affair with Sarah Symonds across their pages, the News of the World has revealed that Ramsay lied about his past as a professional footballer.
Ramsay boasted that he had played professional football [...]
