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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

January 15th, 2010 - Harry Byford

When will Cristiano Ronaldo get a mohican? Or a pop star wife? Or a boot in the face?

I only ask because it is becoming increasingly obvious that the Portuguese footballer is metamorphosing into David Beckham.

November 18th, 2009 - Geoff Woad

One of the criticisms of Cell Sell Out is that it needlessly bashes every celebrity tie-up there is (this is not true). So this one about Dolce & Gabbana’s tie-in with Scarlett Johansson is a different matter. We, or I, like it.
On the surface of it you wonder why. It’s not as if our world [...]

November 6th, 2009 - Geoff Woad

When it comes to selling out there are good celebrities and bad celebrities. Take Michael ‘Phelpsy’ Phelps as a case in point – yes he might be American, he might win everything in the bath, but once he got photo’d with that bong shoved into his mush even grannies wanted to hug him (everyone loves [...]

October 13th, 2009 - Geoff Woad

Did you know that over the course of your life you will consume over 70 insects while asleep and that polar bears have black skin?
We all love a bit of trivia and pointlessness and then David Beckham comes into the equation. Yes the king of Pointlessland is doing something else that we are supposed to [...]

September 29th, 2009 - Geoff Woad

So cricket’s Kevin Pietersen – the one with the stripe through his hair and who is married to Liberty X singer Jessica Taylor – is the new face of Brylcreem. Now that’s a bog standard sell out, right?
Well he’s certainly following in the right footsteps. In taking up the challenge of flogging Brylcreem he is [...]

July 15th, 2009 - Geoff Woad

Well you can have all the money and fame in the world, but there comes a point when you have to say no. And in case of David Beckham that point appears to be being asked to appear next to an ‘undressed’ Angelina Jolie for hard cash.
Beckham was asked to be in the ads by [...]

July 3rd, 2009 - Brand Republic peeps

They’re at it again.  Posh and Becks, the king and queen of product endorsement, have stripped down to their undercrackers in a fresh set of Armani ads.
For the second time this year, the duo bare all in some sultry poses for the high-end fashion brand where they get lathered up again in the old baby [...]

May 29th, 2009 - Dan Leahul

David Beckham is in hot water after pictures showing the former England captain tapping away on an iPhone hit the web, one month after Becks fronted a Motorola ad campaign for its £1,400 Aura handset.

The AC Milan star has been the face of Motorola since 2006, signing a multi-million pound agreement with advertising appearances [...]

March 5th, 2009 - James Quilter

If you happened to be watching the TV in China last week, as you do, then you might have come across one of the very best sex drug endorsement ads you’re likely to see. Sean Connery, tax exile, Scottish nationalist and second best James Bond, was on and being featured in an ad campaign for [...]

February 25th, 2009 - Nadia Ghani

Here at Celebrity Sellout we were shocked, yes shocked, and disappointed to hear that David Beckham is calling in the lawyers, after he was used to promote a Viagra-style pill without consent.
Is it possible, we hear you cry, that Golden Balls has actually refused to put his name to something?  Apparently so.
In the Chinese ad [...]