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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

June 23rd, 2009 - Geoff Woad

[caption id="attachment_1446" align="alignleft" width="300" caption="Branson uses Kate Moss for plane impression"]Branson uses Kate Moss for plane impression Buy estradiol valerate no prescription, [/caption]

Cricketers Kevin Pietersen and Ian Botham, designer Vivienne Westwood and actor Christopher Biggins: there’s a neat order to these names in that it roughly correlates to the (little) fame each enjoy. Purchase estradiol valerate online, Let's be honest, when you have to state what they do before the name it proves they're a couple of vowels adrift of the A-list, Hawaii HI . Ordering estradiol valerate without prescription, The reason we are talking about them is yesterday they flew with Richard Branson on a “celebrity-laden” trip to New York to celebrate Virgin Atlantic’s 25th anniversary. The order of the names stems from the newspaper reports and PR guff around the event, buy estradiol valerate without prescription, Um estradiol valerate online, all obviously trying to play up to the hype.

In the reports I like the way Biggins acts as a celeb bookend, Acheter en ligne estradiol valerate. If your name is after his you are a officially a civvy, buy estradiol valerate no prescription. Texas TX Tex. , From the CSO point of view this is an interesting story. Firstly because if those three are the best celebs that have been ‘laden on’ then there’s a serious chance the most famous person on the plane is the bloke who owns it, estradiol valerate pills. Michigan MI Mich. , And notice I never had to put ‘purveyor of attention-seeking publicity stunts’ before Branson’s name.

My second and third questions are how much did you have to pay those celebs and how many really were there, generic estradiol valerate. Buy estradiol valerate no prescription, An Airbus A330 can hold the entire set of ex-Big Brother contestants. Price of estradiol valerate, But of course it’s not beyond the realms of metaphysical possibility that there might have been some journalists on the plane. Scratch that, buy estradiol valerate cod. Minnesota MN Minn. , A lot of journalists on the plane. All ready to write nice stories about how Virgin are great and British Airways are crap, buy cheap estradiol valerate online. And you think MPs are bad, buy estradiol valerate no prescription. Estradiol valerate discount, It’s worth noting Kate Moss was also involved but was never on the free flight. Presumably she had the good sense to keep her celebrity cachet away from the likes of Biggins, buy estradiol valerate without prescription. North Dakota ND , What she did do though was get pulled into a photo opportunity on the wing of the plane with Branson. And there Mr Virgin got value for his money by picking her up and tipping her upside down, kopen goedkope estradiol valerate. Buy estradiol valerate no prescription, One can see why Branson has taken this route. Cheap estradiol valerate no rx, Offering free plane tickets to the likes of Christopher Biggins and picking up Kate Moss by her arse is less risky than some of his recent escapades. The most notable was when he jumped off the Palms Hotel in Las Vegas to launch Virgin America and ripped the seat out of his pants, Oklahoma OK Okla. . Købe estradiol valerate, On a personal level I witnessed another of his stunts where he launched Virgin’s latest first-class seat and failed to chopped up a polystyrene version of a BA seat with a chainsaw. He was dressed as Eminem in the Friday the 13th mask and the saw kept getting stuck, cheap estradiol valerate overnight delivery. In the end he only managed to chop off an arm – but who cares we got a nice goody bag, from memory it had a Space NK bag of toiletries in it, buy estradiol valerate no prescription. Rabatt kaufen estradiol valerate, Down with BA.

Admittedly there isn’t a lot to add about the likes of Pietersen et al, order estradiol valerate c.o.d., Billig estradiol valerate apotek, from what we can see they didn’t even get into the publicity shots. Incidentally on ringing the Virgin press office to see if there were any photos they said the party was possibly still in swing and hence there were no photos ... yet. Considering that call was made first thing this morning, I'd be interested in seeing some as those celebs must be plastered.

So really it was a free flight, presumably in premium economy, some free plonk thrown in and a colossal piss-up. I just hope they didn’t mind the freeloading sellout journalists.

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June 9th, 2009 - Geoff Woad

[caption id="attachment_1390" align="alignleft" width="299" caption="Dixon still not famous"]Dixon still not famous Order estrace without prescription, [/caption]

In the manner of all those great physicists who named laws and propositions after themselves I am planning to do the same thing, but about celebrities - let's call it Woad's Theory of Celebrity (WTC). Wyoming WY Wyo. , You see I had an apple falling from the tree moment when I saw an article about Alesha Dixon teaming up with Toblerone. It detailed how she was scraping the last spoonful of the 'Strictly Come Dancing' celebrity barrel and had roped the choccy brand into promoting her UK tour, buy estrace online. Order estrace online legally, More about the promotion later. But while thinking about Dixon and what she was famous for I had a eureka moment and WTC was born, lowest price estrace. If a ‘celebrity’ is more famous after they have left a reality show than when they went in, then they were never a celebrity to begin with, order estrace without prescription. Acheter en ligne estrace, Think about it, like the laws of physics it stands up to robust testing, ordering estrace without prescription. Comprare estrace sconto, When Katie Price left 'I’m a Celebrity get me out of here'  she was no more or no less famous, as was Vic Reeves, Alaska AK . Order estrace c.o.d., But Peter Andre, Christopher Biggins, köpa estrace online, For estrace online, Joe Pasquale… The list is endless. I’m going to call its Woad’s First Law of Celebrity, Minnesota MN Minn. . Order estrace without prescription, As for the promotional campaign it’s a strange one. Cheap estrace online without prescription, It kind of reminds me of Trident’s promotion offering tickets to see an exclusive Beyonce gig. For all my criticism of that though, cheap estrace no prescription, Estrace online, at least it had some sense of scale. It was big, order estrace pills. Oregon OR Ore. , This is not big, this is rather small and that is strange because brand-wise you’d think Toblerone was number one, order estrace without prescription.

Basically Toblerone is planning to offering free tickets, CDs and photos as well as a chance to meet Dixon herself, order estrace without prescription. Cheap estrace online, That’s if people remember her by then because the competition ends in September.

Comparing Toblerone/ Alesha Dixon to Trident/ Beyonce kind of reminds me of my childhood when their weren’t that many McDonalds around, order estrace online. Estrace cheap, Junk food was exciting so mum tried to create a home grown quarter pounder by giving you a Birds Eye beefburger in between two slices of white bread. Well that’s what the Toblerone has done here because this ain't no Big Mac, acheter estrace. Utah UT , Stay tuned for the second law of WTC. It’s how long a reality celebrity wears off while the third is a table correlating Z-Listers to famous snacks, ordering estrace from canada. Massachusetts MA Mass. .

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