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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

August 14th, 2009 - Brand Republic peeps

Jamie Oliver is back to take up the precious space between our TV shows with a new ad. And, unsurprisingly, he has stuck to the winning formula of making a complete and utter arse out of himself and yet still appealing to the majority of the population.
The trailer for Jamie’s American Road Trip - a [...]

August 7th, 2009 - Harry Byford

As regular readers of this blog will know, celebrities selling rubbish is by no means unusual. But what of celebrities picking up rubbish?
Kirstie Allsopp, the permanently flirtatious presenter of ‘Location, Location, Location’, has been made the new s’leb face of Keep Britain Tidy. The 35-year-old follows in the impressive footsteps of the Queen Mother, Abba, [...]

January 19th, 2009 - Daniel Farey-Jones

Getting involved with high profile Michelin-starred chef Heston Blumenthal has resulted in plenty of exposure for Little Chef.
It would be laughable for any TV chef to do an ad for the roadside restaurant chain, which a couple of years ago was close to an unlamented deeply greasy end in most people’s eyes.
But after a change [...]