As Brummies and tummies across the UK tearfully lament Cadbury’s capitulation to Kraft, everyone has been hoping for some good news about British brands. Wouldn’t it be great if a British company took over a big US brand? Put the boot on the other foot? Give the yanks a taste of [...]
Lets face it, everyone loves having a default option and we all know why. It is because the default option is the number one choice for anyone who can’t be arsed to think. It is also why Beyonce appears in so many marketing campaigns – she is the default option for anyone creating a marketing [...]
