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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

August 12th, 2009 - Brand Republic peeps

Listen up marketers. Britain’s latest pop starlet Little Boots is keen to follow in the footsteps of fellow female singing sensations such as Lily Allen, Britney Spears and Beyonce.
We’re not talking about number one albums, sell out tours, photo spreads in OK magazine and the paparazzi stalking your every move. Oh no. Little Boots, real [...]

March 20th, 2009 - Nikki Sandison

Not content with a clothing line, restaurants and his own music label ‘SexyBack’ singer Justin Timberlake is launching his own brand of tequila (it makes him happy).
The drink will be called 901, not only because it is the telephone area code for JT’s hometown Memphis but also because “901 is that time of night when [...]

March 3rd, 2009 - Nikki Sandison

Halle Berry has hopped aboard the celebrity perfume bandwagon alongside Jennifer Lopez, the Beckhams, Kate Moss, Britney Spears, Sarah Jessica Parker, Naomi Campbell and Gwen Stefani (to name but a few).
While Stefani gave us the cryptic ‘Harajaku Lovers’ rather than ‘Gwen’, Berry and Coty Fragrances have gone for no-nonsense ‘Halle’.
Given that the actress reportedly spent [...]