Love Beyonce? Of course you do. Love her so much you want to smell like her? She’s just signed a deal with Coty to create an alluring fragrance that is “reflective of my inner power”. Hooray!
Beyonce was already just about the best woman to ever live, but now she has gone up even further in [...]
Listen up marketers. Britain’s latest pop starlet Little Boots is keen to follow in the footsteps of fellow female singing sensations such as Lily Allen, Britney Spears and Beyonce.
We’re not talking about number one albums, sell out tours, photo spreads in OK magazine and the paparazzi stalking your every move. Oh no. Little Boots, real [...]
Ozzy Osbourne may have snorted fire ants to impress poodle perm rockers Motley Crue, but in his defence at least he could say he wasn’t playing World of Warcraft. For those who are not acquainted with the geeky world of goblins and elves, World of Warcraft is an massive multiplayer online (mmog, to you mate) [...]
In the manner of all those great physicists who named laws and propositions after themselves I am planning to do the same thing, but about celebrities - let’s call it Woad’s Theory of Celebrity (WTC). You see I had an apple falling from the tree moment when I saw an article about Alesha Dixon teaming [...]
Now I’m going to tread carefully here, because we all know what happened to Jade Goody after she made her views known on Indian cinema, but a Bollywood movie is not my idea of a good night out or in.
Brushing that sweeping statement aside I also admit I know next to nothing about the genre. [...]
Lets face it, everyone loves having a default option and we all know why. It is because the default option is the number one choice for anyone who can’t be arsed to think. It is also why Beyonce appears in so many marketing campaigns – she is the default option for anyone creating a marketing [...]
