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September 17th, 2009 - Jennifer Whitehead

[caption id="attachment_1909" align="alignleft" width="300" caption="Beyonce and her natural aroma in the video for 'Halo'"] Buy retin a no prescription, [/caption]

Love Beyonce. Of course you do, retin a farmacia a buon mercato. Vermont VT Vt. , Love her so much you want to smell like her. She's just signed a deal with Coty to create an alluring fragrance that is "reflective of my inner power", where to buy cheap retin a. Mississippi MS Miss. , Hooray.

Beyonce was already just about the best woman to ever live, but now she has gone up even further in the estimation of YouTube viewers worldwide, buy retin a no prescription. She graciously invited country singer Taylor Swift to finish off the acceptance speech that had been cut short by Kanye "imma let you finish" West at this week's VMA Awards, North Dakota ND . Louisiana LA , But Abercrombie & Fitch is not feeling the love. The US clothing chain has filed a lawsuit in Ohio, αγοράσετε retin a, Buy retin a cod, in a bid to stop Beyonce going ahead with her fragrance plans.

Are they annoyed because they thought they were buying the fragrance that was "reflective of her inner power" when they bought Tommy Hilfiger's True Star, köpa retin a online, Where to buy retin a, the last fragrance that Beyonce endorsed. Buy retin a no prescription, No, my friends, it is not. They're worried that you might get confused between her fragrance and theirs, kjøpe retin a. Retin a generic, Apparently they think the new fragrance will be called 'Sasha Fierce'.

Maybe we're getting it wrong, order retin a c.o.d., Kopen goedkope retin a, but it appears that for you to get confused, for starters you'd have to have heard of Sasha Fierce -- an alter ego of Beyonce's as featured in her album 'I am … Sasha Fierce', order retin a no rx. Billig kaufen retin a, (I love Beyonce, but not enough to actually buy her albums, Rhode Island RI R.I. , Retin a online kaufen, so until I started looking up things on Wikipedia I knew as much about Sasha Fierce as I knew about Taylor Swift before looking at Twitter on Tuesday morning).

Then you'd have to shop at Abercrombie & Fitch and see one of their Fierce fragances, Kaufen retin a, Order retin a online legally, which are for men, and somehow not buy it there but then be in a shop that stocked a fragrance that had Sasha Fierce written on it and think that it was actually the Abercrombie & Fitch fragrance Fierce, buy retin a online without prescription, Texas TX Tex. , even though it has a different name and is for women and not men, and you're not in Abercrombie & Fitch, acheter retin a bon marché. New Jersey NJ N.J. , By the way, Coty says that it isn't even making a fragrance called Sasha Fierce, Køb discount retin a. Which makes sense, seeing as they're likely to shift a few more bottles if they call it Beyonce. And which makes Abercrombie & Fitch's lawsuit seem even more pointless.

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August 12th, 2009 - Brand Republic peeps

[caption id="attachment_1723" align="alignleft" width="150" caption="Little Boots: jealous of Girls Aloud's KitKat deal?"] Buy nexium no prescription, [/caption]

Listen up marketers. För nexium online, Britain's latest pop starlet Little Boots is keen to follow in the footsteps of fellow female singing sensations such as Lily Allen, Britney Spears and Beyonce, North Carolina NC N.C. . New Hampshire NH N.H. , We're not talking about number one albums, sell out tours, nexium sale, Nevada NV Nev. , photo spreads in OK magazine and the paparazzi stalking your every move. Oh no, cheap nexium no prescription. Acheter nexium, Little Boots, real name Victoria Christina Hesketh, nexium online stores, Michigan MI Mich. , has her sights set on scoring her own "range".

The quirky singer, whose hits include 'New in Town' and 'Remedy', is disappointed that she's yet to be offered a perfume or clothing range endorsement deal, buy nexium no prescription. "I’ve not even been offered a Mars bar, comprar en línea nexium, Idaho ID , " she moaned.

Hopefully her plea will be answered, cheap nexium, Order nexium online without prescription, as no self-respecting celebrity icon can be without the added extras, especially one appealing to the (illegal) downloading generation and who touted herself on YouTube and MySpace and pretty much gave her music away for free, Washington WA Wash. . Bestill nexium online, How will she pay for all that tiny footwear.

Women around the globe already have the option of smelling like Britney (burgers), where to buy nexium, New Jersey NJ N.J. , Kylie (embalming fluid) and Gwyneth Paltrow (mung beans), so we’re sure the shelves in Superdrug can make room for one more, Om nexium online. Ordering nexium online cheap, In fact a quick Google search for "celebrity perfume" informed us that even Sir Cliff Richard has released a range of scents including Miss You Nights, which he created with the memory of his mother "fanning herself in the tropical heat with a sandalwood fan", ordering nexium from canada. Nexium ordine on-line, Somehow the prospect of smelling like Cliff Richard's mother is still more appealling than the scent "created" by Kerry Katona, too often seen wielding a prawn ring in adverts for Iceland, nexium prices. Purchase nexium. Pharmacie nexium bon marché. Halvalla nexium apteekki.

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June 19th, 2009 - Geoff Woad

[caption id="attachment_1436" align="alignleft" width="300" caption="Wavnig arms and shouting a lot - it's my job"] Order cheap estradiol valerate online, [/caption]

Ozzy Osbourne may have snorted fire ants to impress poodle perm rockers Motley Crue, but in his defence at least he could say he wasn’t playing World of Warcraft. Ordering estradiol valerate online cheap, For those who are not acquainted with the geeky world of goblins and elves, World of Warcraft is an massive multiplayer online (mmog, estradiol valerate cheap, Comprare estradiol valerate sconto, to you mate) game for sweaty young men who are nervous around girls. A generalisation I'm sure, estradiol valerate without prescription, Estradiol valerate, but if you play it, and you believe I’m wrong, Idaho ID , Cheap estradiol valerate pills, then you’re in denial (pulling an elfin princess doesn't really count).

I wont go into detail about the game, Indiana IN Ind. , Köpa rabatterade estradiol valerate, but if you’re curious and want to find out more without playing it then let this gentlemen tell you about it.

So Ozzy is appearing in an TV ad for Warcraft – the game’s makers are obviously looking to raise subscriber numbers, cheap estradiol valerate online legally. But you wonder how, order cheap estradiol valerate online. Ordering estradiol valerate no prescription, The ads feature Ozzie shouts and swears about him being the Prince of Darkness and not the Lichen King, who is the king baddie in the game, comprar estradiol valerate de descuento. Estradiol valerate ordine on-line, For added value Ozzy’s avatar appears in the animation jumping around and doing various things in front of the aforementioned character.

So Ozzie likes to play Warcraft and he’s a married man, Kaufen estradiol valerate. Comprar estradiol valerate, Wrong, you don’t actually see Ozzie playing the game and for good reason as I doubt he’d be very good, estradiol valerate prices. Order cheap estradiol valerate online, Ozzy has what you could describe as good hands for making cocktails. Estradiol valerate kopen, So why pick a knackered old rocker with shaky hands to appear in a computer game ad, because he’s probably not all that cheap (after all, Colorado CO Colo. , Buy estradiol valerate from canada, his manager is Sharon Osbourne and she knows how to cut a deal).

This question brings me back to a theme of earlier posts, bestill estradiol valerate online, Køb discount estradiol valerate, default celebrities. Just as Beyonce is a must-have for brands looking to appear hip and appeal to teenage girls, Massachusetts MA Mass. , Billige estradiol valerate apotek, so Ozzy is the spokesman for an altogether different and very male demographic. Yes we’re talking sweaty, Jotta estradiol valerate verkossa, Maryland MD Md. , spotty males in their 20s (it is essential they are born after Ozzie’s 70s heyday), living with mum in a darkened bedroom. And while physically male they generally have the life experience of a 13-year-old, order cheap estradiol valerate online.

But whereas we criticise brands for using this default this time I’m going to sympathise with Blizzard, the makers of Warcraft, who are literally raking it in on the back of the game. One can imagine them sitting there saying crikey we’ve got all this money to burn but how can we reach our target audience when they’re all in their bedrooms on the internet.

Ozzy is the obvious answer, and not only because he looks like a character in the game. He’s fairly likely to have some sort of resonance with the target audience who associate him with the MTV programme.

The only problem is the ads say absolutely nothing about the game and the target market will only see it when their mums call them down for their tea.

Order Estrace Without Prescription

June 9th, 2009 - Geoff Woad

[caption id="attachment_1390" align="alignleft" width="299" caption="Dixon still not famous"] Order estrace without prescription, [/caption]

In the manner of all those great physicists who named laws and propositions after themselves I am planning to do the same thing, but about celebrities - let's call it Woad's Theory of Celebrity (WTC). Wyoming WY Wyo. , You see I had an apple falling from the tree moment when I saw an article about Alesha Dixon teaming up with Toblerone. It detailed how she was scraping the last spoonful of the 'Strictly Come Dancing' celebrity barrel and had roped the choccy brand into promoting her UK tour, buy estrace online. Order estrace online legally, More about the promotion later. But while thinking about Dixon and what she was famous for I had a eureka moment and WTC was born, lowest price estrace. If a ‘celebrity’ is more famous after they have left a reality show than when they went in, then they were never a celebrity to begin with, order estrace without prescription. Acheter en ligne estrace, Think about it, like the laws of physics it stands up to robust testing, ordering estrace without prescription. Comprare estrace sconto, When Katie Price left 'I’m a Celebrity get me out of here' she was no more or no less famous, as was Vic Reeves, Alaska AK . Order estrace c.o.d., But Peter Andre, Christopher Biggins, köpa estrace online, For estrace online, Joe Pasquale… The list is endless. I’m going to call its Woad’s First Law of Celebrity, Minnesota MN Minn. . Order estrace without prescription, As for the promotional campaign it’s a strange one. Cheap estrace online without prescription, It kind of reminds me of Trident’s promotion offering tickets to see an exclusive Beyonce gig. For all my criticism of that though, cheap estrace no prescription, Estrace online, at least it had some sense of scale. It was big, order estrace pills. Oregon OR Ore. , This is not big, this is rather small and that is strange because brand-wise you’d think Toblerone was number one, order estrace without prescription.

Basically Toblerone is planning to offering free tickets, CDs and photos as well as a chance to meet Dixon herself, order estrace without prescription. Cheap estrace online, That’s if people remember her by then because the competition ends in September.

Comparing Toblerone/ Alesha Dixon to Trident/ Beyonce kind of reminds me of my childhood when their weren’t that many McDonalds around, order estrace online. Estrace cheap, Junk food was exciting so mum tried to create a home grown quarter pounder by giving you a Birds Eye beefburger in between two slices of white bread. Well that’s what the Toblerone has done here because this ain't no Big Mac, acheter estrace. Utah UT , Stay tuned for the second law of WTC. It’s how long a reality celebrity wears off while the third is a table correlating Z-Listers to famous snacks, ordering estrace from canada. Massachusetts MA Mass. .

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May 11th, 2009 - Geoff Woad

Order premarin online cheap, [caption id="attachment_1236" align="alignleft" width="218" caption="Friends unto death, Shilpa and Saint Jade"] Friends now, Shilpa and Saint Jade [/caption]

Now I'm going to tread carefully here, because we all know what happened to Jade Goody after she made her views known on Indian cinema, but a Bollywood movie is not my idea of a good night out or in. Acheter premarin discount, Brushing that sweeping statement aside I also admit I know next to nothing about the genre. My total preconception of a Bollywood plotline goes something like this: good looking good guy gets chased around by bad man with a tash while trying to win the heart of an attractive lady, order premarin from canada. Ordering premarin from canada, That and they all like a sing and dance.

Yes it's amazing what you can learn at 12.30 at night in a Tooting eatery, purchase premarin online, Nevada NV Nev. , watching TV through beer goggles while waiting for a kebab roll.

To be honest the plot isn't what puts me off, order premarin online cheap. Or the subtitles, premarin generic. Buy premarin online legally, It's the fact they are musicals, the most terrible filmic genre and offensive on grounds of taste alone, Um premarin online. Pennsylvania PA Penn. , However, despite my view towards the films the whole Bollywood scene is a treasure trove of selling out, order premarin c.o.d.. Billige premarin apotek, It almost reflects the plot above. Order premarin online cheap, So much so that Celebrity Sell Out has given me permission to while away a Friday afternoon putting together our first Bollywood Special.

[caption id="attachment_1237" align="alignleft" width="300" caption="Aishwarya - Queen of Endorsement and nicer than Posh Spice "][/caption]

The latest news comes on the back of an "sell out war" between Katrina Kaif and the "queen of endorsement" and 'Bride and Prejudice' star Aishwarya Rai, Nebraska NE Nebr. . Wisconsin WI Wis. , According to the Indian press the two are fighting it out over endorsements. Kaif recently replaced Rai as the face of Nakshatra jewelry and is now set to become the face of Lux soap, buy premarin pills, Alaska AK , a post currently held by Rai, who in turn has also been a brand ambassador for Coca-Cola, goedkope premarin apotheek, Virginia VA Va. , but quit because her new husband doesn't agree with fizzy drinks. Oh and she does Omega too, Kentucky KY Ky. .

Lordy, order premarin online cheap. Købe premarin, Do these guys have time to fit in any films.

However, buy premarin online cheap, Cheap premarin tablets, Rai has some worthwhile principles. According to sources, Massachusetts MA Mass. , Order premarin, despite being L'Oreal's brand ambassador she refused it's request to market its skin whitening cream. This is shocking from the point of view that L'Oreal could actually ask someone to market something like that (remember the furore over Beyonce and skin lightening?), order premarin online cheap, Buy premarin, or even produce it full stop. Order premarin online cheap, Because you're worth it, hmm…

Don't switch off just yet as there is more. Also big in the news is 'Singh is Kinng' star Akshay Kumar who has been pronounced king of endorsements after becoming the first Indian actor to become a brand ambassador for Levi's.

[caption id="attachment_1238" align="alignleft" width="210" caption="Cheeky - Akshay Kumar's Levi's campaign"][/caption]

One hopes the money was good because apparently Kumar faces arrest for immoral behaviour. In a recent catwalk appearance for the brand Kumar stepped off stage and asked a member of the audience to undo the top button on his jeans. The fact that person was his wife, Twinkle (yes seriously), has not helped because apparently the cops could come for her too.

The films might have songs and dancing in them, but in sellout terms the scene is a truly rich vein of material, order premarin online cheap. It sure knocks the crap out of Sting selling wine off his farm, or Nell McAndrew doing in-store keep fit sessions for Asics.

One things is for sure Celebrity Sell Out will return, perhaps to do a sector by sector analysis. There's certainly the potential, check this one out about watch endorsements. But what is best of all is the pure brazeness of it all. Just the way we like it.

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April 20th, 2009 - Geoff Woad

Buy premarin c.o.d., [caption id="attachment_1122" align="alignleft" width="300" caption="Ee by gum - Beyonce sings at the O2"] Ee by gum - Beyonce sings. <b>Köpa billiga premarin</b>, [/caption]

Lets face it, everyone loves having a default option and we all know why, ordering premarin no prescription. Farmacia premarin baratos, It is because the default option is the number one choice for anyone who can't be arsed to think. It is also why Beyonce appears in so many marketing campaigns – she is the default option for anyone creating a marketing campaign that is aimed at the 'kids', cheapest premarin. North Dakota ND , Now we can add Cadbury Trident to the list. The confectionery manufacturer is paying for the singer to do an exclusive gig at the O2 and is offering 'the kids' 13,000 tickets to go and see her sing, buy premarin c.o.d..

Marvelous, Pennsylvania PA Penn. , Order premarin cod, I'm sure the gum chewing masses will appreciate that one. They'll be busily masticating and covering the floor with sticky gunk while she sings that song telling women to make their boyfriends propose to them, köpa rabatterade premarin. Cheap premarin online legally, I suspect it'll be rather like Johnny Cash plays San Quentin, except the music will be crap and you'll be walking out with sticky shoes, buy premarin from canada. Köpa premarin, Still it could be worse, at least it's not Girl Aloud, New Jersey NJ N.J. . Acheter premarin bon marché. Ordering premarin online cheap. New York NY N.Y. . Order premarin. Premarin ordine on-line. αγοράζουν online premarin. Alaska AK . Order premarin online legally. North Carolina NC N.C. . Osta alennus premarin. Buy premarin cheap. Cheap premarin without prescription. Purchase premarin.

Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic