Brand Republic Part of

Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

January 21st, 2010 - Harry Byford

[caption id="attachment_2229" align="alignleft" width="300" caption="Hugh Jackman - almost as cool as the Ice Tea"]Hugh Jackman - almost as cool as the tea Order prozac, [/caption]

As Brummies and tummies across the UK tearfully lament Cadbury’s capitulation to Kraft, everyone has been hoping for some good news about British brands. Wouldn’t it be great if a British company took over a big US brand, comprare prozac. Oregon OR Ore. , Put the boot on the other foot. Give the yanks a taste of their own Fruit and Nut, köpa prozac. Goedkope prozac apotheek, Well then, raise a glass (and a half full) to the news that Hugh Jackman has joined Lipton Ice Tea as the company’s global brand ambassador, Illinois IL Ill. . Wonderful news, order prozac. Massachusetts MA Mass. , Just as Cadbury gets corporately shafted by those plastic cheese bullies at Kraft (at least that’s what the blubbering Brummies tell me on BBC News), another good old-fashioned British company swoops in and steals Australia’s finest from under Hollywood’s well-powdered nose, αγοράζουν φτηνά prozac. Um prozac online, Hurrah for us. Doesn't it make your patriotic heart swell with pride, buy prozac c.o.d.. Cheap prozac no prescription, The 'X-Men' and 'Australia' star could have chosen any brand to sell out to, but he went with little old Lipton Ice Tea, kjøpe prozac online. Order prozac, Oh wait, not so little. Order prozac c.o.d., The UK company responsible for this marketing push, Britvic, Georgia GA Ga. , Nevada NV Nev. , are doing so under the watchful eye of Unilever, which owns the Lipton brand, Jotta prozac verkossa, Buy prozac online legally, and US giant PepsiCo, which distributes the product, Acheter en ligne prozac. Om prozac online, Jackman is selling out to a large corporate which is why he must have come out with this statement (that was clearly washed several times in blandness): "Lipton Ice Tea is a really positive brand and its values match those that are important in my life".

It must have been winning endorsements like this that won him lucrative advertising campaigns for milk (in which his Wolverine character was given a milk-stache) and the Australian Tourism Board (aka Australia), prozac over the counter. Farmacia prozac baratos, What does any of that even mean. Can someone translate, order prozac. ‘Positive’ brand, acheter prozac discount. Comprar prozac, Really. Not a ‘big’ brand, αγοράζουν online prozac. Prozac discount, Or a ‘great’ one. Order prozac, ‘Positive’ is how you describe the keen but untalented kid who loves life, but isn’t actually very good at it. Tries hard, Montana MT Mont. , but never excels.

Our message to Jackman (as much as we like your kickass movies) is come on get real mate. You sound like a corporate robot and nothing at all like an Australian... or a Wolverine now that you mention it.

I’m off to throw chocolate bars at Americans.

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October 27th, 2009 - Geoff Woad

Diflucan over the counter, [caption id="attachment_2043" align="alignleft" width="229" caption="She looks a lot nicer in this ad. "]nicole-kidman-omega[/caption]

Did you know that film audiences have been raving about Nicole Kidman’s “extraordinary beauty” from the beginning of her career, acheter diflucan. Diflucan without prescription, Or that “we are attracted by her beauty but mesmerised by her performance”. I didn’t either (I mean did they watch 'Australia'?) but, Wyoming WY Wyo. , Comprar en línea diflucan, thanks to her latest ad for Omega, I do now, diflucan pills. Diflucan online, Kidman has endorsed Omega since 2005 and this is the latest press ad to appear in the press featuring the Aussie star. But to be honest they all look the same and, despite imparting useful information like that above, leave me scratching my head, diflucan over the counter.

Why are posh watch ads so cringeworthy, acheter diflucan bon marché. Buy diflucan c.o.d., Did Omega get a discount from Kidman’s ‘people’ for lavishing such praise on her being. Is Nicole’s alien-like face the result of retouching or the ‘Croydon Facelift’ she's sporting in the pic, Tennessee TN Tenn. . North Dakota ND , Of course, the ultimate question is why they think someone who is looking to spend a couple of grand on a watch is going to be influenced by the star of Australia, pharmacie diflucan bon marché. Diflucan over the counter, Maybe it shows more than anything else the pointlessness of expensive watches in this era of austerity. Order diflucan, They don’t tell the time very well, for the most part look extremely similar to a host of quartz watches in H Samuel (which are accurate) and, osta alennus diflucan, Vermont VT Vt. , frequently get stuck under your sleeve so you can’t even show them off.

I know all of this because I have an Omega from back in the days when I had more money than sense, comprar diflucan de descuento. Cheap diflucan no prescription, Although to be honest it’s going to fall apart because I don’t want to pay out the £300 servicing costs.

It’s no wonder then that some brands are still making money, ordering diflucan from canada, Köpa rabatterade diflucan, today’s ad was a full page colour in The Times. ‘How can beauty perform so well?’, Connecticut CT Conn. . Bestill diflucan online. Buy diflucan online. New York NY N.Y. . South Carolina SC S.C. . Kentucky KY Ky. . αγοράσετε diflucan έκπτωση.

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July 29th, 2009 - Geoff Woad

[caption id="attachment_1613" align="alignleft" width="263" caption="For once the caption has been ready made "]gordonsgin[/caption]

So Order cheap nexium online, the celebrity chefs are taking their brands and heading down under. Cheapest nexium prices, According to a report in the Daily Telegraph (Television chefs look to conquer Australia) both Rick Stein and Ramsay are heading to Australia to open up their overpriced cafes in an effort to extend their crumbling empires. It’s the UK recession that has led them to leave us and proof if you ever needed it that there is such a thing as a silver lining, Illinois IL Ill. . Order nexium from canada, It is worth noting at this point that Celebrity Sell Out actually predicted time was running out for the chefs (well hope is a more accurate description). If you’re in doubt check out Ramsay’s recent financials – profits down 87% over 12 months, comprar nexium baratos. But we have mixed feelings on the bush tucker move, nice as the idea is of Ramsay et al running away to Aus, it’s only a short-term solution, order cheap nexium online. Hawaii HI , It’s like swine flu, you get rid of it from one country and it’ll come back again, cheap generic nexium. Lowest price nexium, Likewise with the chefs. Their UK restaurants might be as doomed as a bankers bonus, Jotta nexium verkossa, Nexium kopen, but in Australia apparently life is sweet with little signs of recession. This means that if they succeed they might come back to us when things improve, Osta nexium. Order cheap nexium online, On the other hand it’s hard not to smile at the thought of Ramsay taking his Maze concept to Australia. Ordering nexium online without prescription, I’ve never been to Australia, but I have been to Maze and found it the most ridiculous restaurant I’ve ever eaten in, Arkansas AR Ark. . Kopen goedkope nexium, I’d explain it thus: massive prices for titchy little portions. The idea is you buy lots of them (it was seven or eight courses if I remember rightly), αγοράσετε nexium έκπτωση. Oregon OR Ore. , I never have desserts, but because I was still hungry at the end I ordered ice cream and what a waste of time and money that was, kjøpe billig nexium. I could have scooped out more with my little finger, order cheap nexium online. Order nexium without prescription, What is almost more surprising is that the Aussies are letting Ramsay stay after his recent rant against high-profile Australian TV journalist Tracy Grimshaw at the Good Food and Wine Show in Melbourne, Wisconsin WI Wis. . Cheap nexium online legally, Ramsay told an audience of several thousand people that Grimshaw was "a lesbian". This unsurprisingly caused gasps and led the chef to keep digging:"What, buy nexium online. Montana MT Mont. , I'm not saying she's a dike". Order cheap nexium online, He also said she needed to see "Simon Cowell's Botox doctor".

This led Australian Prime Minister Kevin Rudd to brand him a low life, comprare nexium. Order nexium, So Gord don't count on getting many covers from Canberra's political elite.

As a final thought I can only wonder whether Australia is the right place for such an idea, after all there are an awful lot of Australians there. Australia is  the home of Neighbours and that strange game where large boned men jump around in vests and speedos groping each other’s bottoms. Maybe they’ll love it Gordon, but I’d suggest you get yourself a barbie around the back for when they ask for the main course, order cheap nexium online.

For more check out the video below. Apologies for the music, but it gives a marvellous idea of how small these dishes are. And if you still decide to go, then you need to learn how to chew a small amount of food for a long time. Oh and pop into M&S for a sandwich beforehand.

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July 9th, 2009 - Jacquie Bowser

[caption id="attachment_1487" align="alignleft" width="300" caption="Seinfeld in the Greater Building Society ad"]Seinfeld in the Greater Building Society ad Order estradiol valerate no prescription, [/caption]

Jerry Seinfeld must have been pree-tty bored when he agreed to this one. Order estradiol valerate, The multi-millionaire 'Seinfeld' comic signed himself up to appear in a series of ads for a regional building society. How random is that, Illinois IL Ill. . Kjøpe estradiol valerate, Jezz has starred in ads for only two companies in the past – those being global giants American Express and Microsoft. For the latter, order estradiol valerate no prescription, Ordering estradiol valerate online cheap, he appeared alongside chairman Bill Gates. They sort of went and stayed in people's houses in an attempt to "connect" with real people, order estradiol valerate no prescription.

So it has come as a surprise that Seinfeld has agreed to become the face of the Greater Building Society, Minnesota MN Minn. , Købe estradiol valerate, which is based in Newcastle. No not that Newcastle, cheap estradiol valerate no rx, Estradiol valerate online kopen, but the one they put down under in the Australian state of New South Wales.

Seinfeld plays himself in the commercials, Ohio OH , Massachusetts MA Mass. , which were filmed in Cedarhurst, a small New York town that was transformed to look like a regional Australian community, billig estradiol valerate apotek. South Dakota SD , Apparently his busy schedule meant he couldn't afford the time to film in Aus. Order estradiol valerate no prescription, The first ad in the series shows Jerry pushing a supermarket trolley, laden with props, down the street. He pulls up outside a Greater Building Society branch and assembles a makeshift stand-up comedy stage, acheter estradiol valerate, Kjøpe estradiol valerate online, where he starts speaking about real life issues to curious commuters walking by.

During his routine, ordering estradiol valerate no prescription, αγοράζουν online estradiol valerate, he says: "When it comes to your money, you don't want great, buy estradiol valerate online without prescription, Billiga estradiol valerate apotek, you want greater. It's like maximum, order estradiol valerate overnight delivery. Comprar estradiol valerate baratos, When I go to a drug store to get pain medication I want maximum strength. Figure out what will kill me and then back it off a little bit."

Seinfeld's observational comedy is used as a segue into the benefits of banking with Greater, order estradiol valerate no prescription.

No word on how much Seinfeld was paid to front the campaign, cheap estradiol valerate without prescription, Ordering estradiol valerate no rx, but no matter what the sum was, it’s a big coup for the Greater Building Society.  Though, estradiol valerate kopen, Colorado CO Colo. , none of that answers the question of why do it in the first place. Stars used to do international ads as no one in the US would see them, but then some fool invented the internet and now everyone sees everything like all the time.

Here's how John Dwyer, Greater's marketing head, explained it away: "Jerry's humour is all about everyday observations and at the Greater, we have historically used real customers in our marketing, all of whom make everyday observations about their relationship with the Greater.

"We didn't think in our wildest dreams he would say yes."

I'm guessing they sold him the building society as payment. It is the only thing that makes sense.

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April 8th, 2009 - Geoff Woad

[caption id="attachment_1076" align="alignleft" width="266" caption="Freddie: a boat hire empire beckons"]Freddie: a boat hire empire beckons Buy iressa without prescription, [/caption]

I would never profess to know much about the dark arts of search engine optimisation (who does), but if Andrew Freddie Flintoff ever decides to quit cricket and sell small boats that can be pedaled (preferably by two people) then he would be on to a good thing. If you type the word pedalo into Google a Wikipedia entry for the England all-rounder comes up as part of the first hit.  Maybe there was method in his madness after all, buy iressa online cheap. Acheter iressa, It is worth considering whether Flintoff's rescuing from a pedalo during the last disastrous Ashes series could be less a case of drunken excess and more about setting up some advance marketing for his new career. However, buy iressa cod, Buy iressa online legally, for the moment the pedalo business will have to wait as Flintoff has managed to sellout to Sure (well at least it doesn’t smell like Lynx) deodorant.

[caption id="attachment_1078" align="alignleft" width="300" caption="A pedalo similar to the one used by Flintoff"]A pedalo similar to the one used by Flintoff[/caption]

Freddie has been signed up for a £3m campaign which will include print, Kjøp Discount iressa, Tennessee TN Tenn. , online, sampling and all the usual marketing trimmings. We can only hope he gets a chance to put it to the test when England face the Aussies later this year, Idaho ID . Ordering iressa pills, The victory over Australia sticks in the memory, and is talked about, Vermont VT Vt. , Billige iressa apotek, like it was yesterday, but England were veritably hosed less than 18 months later in the 2006 return, order iressa from canada. Kentucky KY Ky. , Still that hasn’t affected brands such as Puma who have rushed to sign him up to advertise its clothing ranges ahead of the upcoming series.

Of course the Ashes could provide Freddie with another opportunity should he decide to replace the pedalo idea, buy iressa online. Osta iressa online, Google be prepared…. Hawaii HI . Order iressa pills. Where to buy cheap iressa. Cheap iressa online legally. Ostaa halvalla iressa. Köpa iressa online. Wisconsin WI Wis. . New Hampshire NH N.H. . Order iressa cod. Ordering iressa no rx. αγοράσετε iressa έκπτωση.

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January 21st, 2009 - Jacquie Bowser

The Aussies have come up with a nifty bit of product placement following George W. Bush’s exit from The White House as America welcomed Barack Obama.

In Sydney’s Daily Telegraph today, Veet, the hair removal brand, waved goodbye to the former and not, ahem, always popular president with a cheeky pun:

Veet’s hair removal products take just [...]

January 13th, 2009 - Gordon MacMillan

The Australian Tourist board must be kicking themselves… While they are associated with Baz Luhrmann’s £86m epic cheesefest of a movie ‘Australia’, written off in some quarters (I think they’re known as critics) as little more than a tourism ad, their colleagues in India have come up trumps with Golden Globe laden ‘Slumdog Millionaire’ so soon [...]