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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

January 21st, 2010 - Harry Byford

As Brummies and tummies across the UK tearfully lament Cadbury’s capitulation to Kraft, everyone has been hoping for some good news about British brands. Wouldn’t it be great if a British company took over a big US brand? Put the boot on the other foot? Give the yanks a taste of [...]

October 27th, 2009 - Geoff Woad

Did you know that film audiences have been raving about Nicole Kidman’s “extraordinary beauty” from the beginning of her career? Or that “we are attracted by her beauty but mesmerised by her performance”? I didn’t either (I mean did they watch ‘Australia’?) but, thanks to her latest ad for Omega, I do now.
Kidman has endorsed [...]

July 29th, 2009 - Geoff Woad

So the celebrity chefs are taking their brands and heading down under. According to a report in the Daily Telegraph (Television chefs look to conquer Australia) both Rick Stein and Ramsay are heading to Australia to open up their overpriced cafes in an effort to extend their crumbling empires. It’s the UK recession that has [...]

July 9th, 2009 - Jacquie Bowser

Jerry Seinfeld must have been pree-tty bored when he agreed to this one. The multi-millionaire ‘Seinfeld’ comic signed himself up to appear in a series of ads for a regional building society. How random is that?
Jezz has starred in ads for only two companies in the past – those being global giants American Express and [...]

April 8th, 2009 - Geoff Woad

I would never profess to know much about the dark arts of search engine optimisation (who does), but if Andrew Freddie Flintoff ever decides to quit cricket and sell small boats that can be pedaled (preferably by two people) then he would be on to a good thing. If you type the word pedalo into [...]

January 21st, 2009 - Jacquie Bowser

The Aussies have come up with a nifty bit of product placement following George W. Bush’s exit from The White House as America welcomed Barack Obama.
In Sydney’s Daily Telegraph today, Veet, the hair removal brand, waved goodbye to the former and not, ahem, always popular president with a cheeky pun:

Veet’s hair removal products take just [...]

January 13th, 2009 - Gordon MacMillan

The Australian Tourist board must be kicking themselves… While they are associated with Baz Luhrmann’s £86m epic cheesefest of a movie ‘Australia’, written off in some quarters (I think they’re known as critics) as little more than a tourism ad, their colleagues in India have come up trumps with Golden Globe laden ‘Slumdog Millionaire’ so soon [...]