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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

May 11th, 2009 - Geoff Woad

Now I’m going to tread carefully here, because we all know what happened to Jade Goody after she made her views known on Indian cinema, but a Bollywood movie is not my idea of a good night out or in.
Brushing that sweeping statement aside I also admit I know next to nothing about the genre. [...]

March 27th, 2009 - James Quilter

There are many benefits to being a ‘celebrity’, but humiliation probably isn’t one of them. Yet that is the risk to take when you sign up to undertake a personal appearance where you are  reliant, not on your publicist spinning you out to be more famous than you really are, but on the great unwashed [...]

February 11th, 2009 - James Quilter

Sportswear brand Asics has signed up Nell McAndrew as a brand ambassador for its range of women’s trainers. Well, you might be asking, what has that to do with celebrity? The answer is who knows? The thing is at least Matt Dawson has actually done something (Rugby apparently) that he can sell out on.
McAndrew mirrors [...]