Brand Republic Part of

Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

January 15th, 2010 - Harry Byford

When will Cristiano Ronaldo get a mohican? Or a pop star wife? Or a boot in the face?

I only ask because it is becoming increasingly obvious that the Portuguese footballer is metamorphosing into David Beckham.

August 5th, 2009 - Geoff Woad

Retouching is an evil lie say the Lib Dems. Apparently the sight of perfect, spotless bodies without texture or tone in magazines makes spotty overweight teenagers want to look like an illustration too.  Indeed the party says retouching on models should carry a disclaimer.
That may be but I’m not sure Victoria Beckham would want to [...]

July 15th, 2009 - Geoff Woad

Well you can have all the money and fame in the world, but there comes a point when you have to say no. And in case of David Beckham that point appears to be being asked to appear next to an ‘undressed’ Angelina Jolie for hard cash.
Beckham was asked to be in the ads by [...]

July 3rd, 2009 - Brand Republic peeps

They’re at it again.  Posh and Becks, the king and queen of product endorsement, have stripped down to their undercrackers in a fresh set of Armani ads.
For the second time this year, the duo bare all in some sultry poses for the high-end fashion brand where they get lathered up again in the old baby [...]

May 29th, 2009 - Dan Leahul

David Beckham is in hot water after pictures showing the former England captain tapping away on an iPhone hit the web, one month after Becks fronted a Motorola ad campaign for its £1,400 Aura handset.

The AC Milan star has been the face of Motorola since 2006, signing a multi-million pound agreement with advertising appearances [...]

February 13th, 2009 - Nikki Sandison

Posh and Becks have to be in the running for most successful sellouts  — it has emerged that they  earned themselves more than £2.5m in 2007 from their company Beckham Brand, set up to “exploit the brand of David and Victoria Beckham”.
With an ever-expanding empire spanning dresses, perfume, sunglasses and jeans they have earned the [...]

January 21st, 2009 - Nikki Sandison

You’ve seen David Beckham stripped down to his white Armani briefs and you’ve seen wife Victoria in her Armani bra and knickers and now … wait for it… you can see them both together in their Armani underwear. Hurrah! It’s what we’ve been waiting for.
The pair were revealed on a huge billboard in Milan (where [...]

January 15th, 2009 - Daniel Farey-Jones

Armani have released shots of their new lingerie range except unfortunately it’s Posh in her underwear.
Posh is following in the footsteps of her husband, who has also struck a number of moody looking poses while wearing Armani undercrackers.
Does Posh look good in the pics? Personally, they don’t do anything for me, but having said that [...]