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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

November 6th, 2009 - Geoff Woad

When it comes to selling out there are good celebrities and bad celebrities. Take Michael ‘Phelpsy’ Phelps as a case in point – yes he might be American, he might win everything in the bath, but once he got photo’d with that bong shoved into his mush even grannies wanted to hug him (everyone loves [...]

October 9th, 2009 - Geoff Woad

Cycling is it when it comes to selling out. First the Second Coming and now everybody’s favourite Scotchman, Sir Chris Hoy.
Hoy is taking part in a campaign for Highland Spring that is practically identical to one launched by the ‘Ben Nevis Rainwater’ earlier this year with tennis’ unheroic failure Andy Murray. The nub of it? [...]

June 16th, 2009 - Geoff Woad

“I like English people, some of my best friends are English.” Thus speaks the best Paraguay-supporting tennis player to come out of Scotland since Robert the Bruce played hide and seek in caves. Wimbledon is here and Andy Murray is eulogising about ‘England love’ and the launch of his new range of Fred Perry tennis [...]