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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

March 20th, 2009 - Nikki Sandison

Not content with a clothing line, restaurants and his own music label ‘SexyBack’ singer Justin Timberlake is launching his own brand of tequila (it makes him happy).
The drink will be called 901, not only because it is the telephone area code for JT’s hometown Memphis but also because “901 is that time of night when [...]