Brand Republic Part of

Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

January 29th, 2010 - Harry Byford

Message from Celebrity Sell Out to the Daily Mail: this town aint big enough for the two of us. Well, kind of. You can still do all the usual hatemongering and gay-bashing, but let’s make one thing clear: you stay away from the light mockery and faux outrage of celebrity endorsement. That’s our turf.
Originally we [...]

January 29th, 2010 - Polly Becker

Kate Moss has designed a line of handbags for French label Longchamp. She’s not doing it for the money (although she is) she is doing it because she loves handbags. She said so (although not the money bit).
The launch party took place last night at the Ritz Club in Paris with 700 handbag fans. Other [...]

January 21st, 2010 - Harry Byford

As Brummies and tummies across the UK tearfully lament Cadbury’s capitulation to Kraft, everyone has been hoping for some good news about British brands. Wouldn’t it be great if a British company took over a big US brand? Put the boot on the other foot? Give the yanks a taste of [...]

January 21st, 2010 - Polly Becker

I have been reading and despairing this morning at the news that Mr Cultural Vacuum himself (aka Simon Cowell) is to release a charity single to help raise money for the victims of the Haiti earthquake.
Is there no one else? Where is Bob Geldof when you need him? Can someone find him or does he [...]

January 19th, 2010 - Polly Becker

Hats off to Ray Winstone who does a note worthy turn here in a new viral campaign to help promote Macmillan Cancer Support’s Cancertalk Week.
He’s letting us in on a bit off a secret, I’m not sure how much of a secret it is but I like it and I know what you’re going [...]

January 18th, 2010 - Polly Becker

It’s tough being a Page 3 model as sometimes you get asked to do some really stupid stuff. At least I’m hoping that Keeley Hazell (um the aspiring actress) who is promoting Lynx Twist and starring in a new 15-minute online game.
As part of that campaign she had to stand around in a bikini, which [...]

January 18th, 2010 - Harry Byford

Betfair’s unique selling point is masterfully simple: punters are thicker than bookies, so you stand a better chance of winning if you’re betting against other fans rather than a massive moneymaking corporation. Obviously to prosper within this fan vs fan betting environment you need to be smarter (or luckier) than other punters, but thankfully there are plenty of idiots in the football-watching community.

January 15th, 2010 - Harry Byford

When will Cristiano Ronaldo get a mohican? Or a pop star wife? Or a boot in the face?

I only ask because it is becoming increasingly obvious that the Portuguese footballer is metamorphosing into David Beckham.