Back to common shensh, itsh time to make shom money
One of my favourite CSO stories of the year has to be about Sean Connery getting caught up in the USA Shelikon sex aid hoax.
Since then I’ve been waiting for Sean to put his head above the parapet so I could do more alliterations on his amusing voice.
Well it’s been a long wait, but now the man who turned down the role of Gandalf in Lord of the Rings (plus a share of the loot) has signed up for French bank Credit Agricole to do an ad about ‘green banking’.
Now this is a novel idea and for a couple of reasons. Firstly the firm’s corporate colours are green - ie by the same reckonsing Barclays Bank should do an ad about being blue. Secondly, well we all hate banks right now for bonuses and bringing down the world economy (bad banks), but killing the planet is not on their list of crimes. Sure they may lend money to oil companies, but that’s no worse than us buying petrol at a gas station…
Credit Agricole is currently running press ads in the UK featuring Sean and the quote “Back to common sense”. There is no mention of him in the body copy just some blurb about Credit adopting a new business model based on ‘real economy’ and ‘responsible growth’.
What this all about, I don’t know. For a start the press ads could be an awesome teaser campaign (well it got me to find the ads). But do they mean green as in the planet, or just the logo colours?
Well judging from the TV ad, which I can’t see running here so you’ll probably have to see it running online, it’s about saving the planet. Cue the usual shots of the planet being polluted etc before Sean enters the fray to say “Ennufr is ennufr” or something like that.
Ok question answered, but that leaves something else. Why bring in the guy who turned down Peter Jackson and then signed up League of Extraordinary Gentlemen? Has he some green allegiance that is eclipsed by his support for Scottish Nationalists?
Wouldn’t it have been far better to bring in Roger Moore, by far the superior Bond*, who has recently done an ad for animal rights campaigners Peta.
* If you disagree on this let me make one point, Moore may not have been the most expressive of actors, but at least he appeared in all the films with his own hair.
Comments
I disagree with this one Geoff. Joe Punter is more likely to believe Sean, I mean his ad for this Scottish Nationalist Party moaning about England’s use of North Sea Oil (see the dishcovery of oil enegished Shotland) brought tears to my eyes and I was born in Basingstoke. The question should be, why is Credit Agricole advertising inthe UK at all?
[...] the guise of being good for the world seems to be the in-thing these days. For example look at Sean Connery’s strange ad for Credit Agricole in which he promotes it as an ethical brand and talks about the damage done to the planet etc etc. [...]
[...] at the end of the day at least he’s not doing the ‘save the planet’ type messiah stuff that Sean Connery and Piers Morgan are currently [...]