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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

November 26th, 2009 - Geoff Woad

Well laugh, I nearly bought one. I almost fell off my chair when an email arrived, in amongst the spam releases and lottery wins, touting Chelsea footballer/ England captain and fighter/shagger John Terry for brand endorsements.
Of course any brand would get plenty of coverage for their money. Terry is never out of the papers, [...]

November 25th, 2009 - Geoff Woad

It’s been a while Piers Morgan, it’s been a while. The last time Moron was on CSO, he was doing his bit for Burger King when he bared nearly all (or too much depending how you look at it) in a heavily retouched ad for the burger chain’s pretend cologne product.
Now the former Daily Mirror [...]

November 24th, 2009 - Geoff Woad

One of my favourite CSO stories of the year has to be about Sean Connery getting caught up in the USA Shelikon sex aid hoax.
Since then I’ve been waiting for Sean to put his head above the parapet so I could do more alliterations on his amusing voice.
Well it’s been a long wait, but now [...]

November 20th, 2009 - Geoff Woad

UItimo, Katie Price and I’m a Celebrity Get Me Out Of Here - a brassy bad taste to some, a lovely night out for others. However, for CSO and the church of search engine optimisation, they are the son, the father and the holy ghost. With all three sitting in a cosy D-cup.
The tenuous link [...]

November 18th, 2009 - Geoff Woad

One of the criticisms of Cell Sell Out is that it needlessly bashes every celebrity tie-up there is (this is not true). So this one about Dolce & Gabbana’s tie-in with Scarlett Johansson is a different matter. We, or I, like it.
On the surface of it you wonder why. It’s not as if our world [...]

November 13th, 2009 - Geoff Woad

For those who say punk has lost its power to offend, check out one time Sex Pistol Johnny Rotten aka Lydon’s Country Life butter ads. Just about everyone has been offended by them and if they haven’t they’ve been offended by the offended instead. Take Rotten himself who told the Camden New Journal that his [...]

November 13th, 2009 - Geoff Woad

Unbelievable as it seems but David Hasselhoff’s appearance on the Alexandr Meerkat Compare the Market podcast is only the second time the ‘Knight Rider’ star has sold out in the UK.
Somehow I was certain he had done more, his persona practically whiffs of sellout (we know he’s big in Germany so if anyone knows something [...]

November 11th, 2009 - Polly Becker

Yes dear Celebrity Sell Out reader you read correct. The Twilight Saga: New Moon’ star Christian Serratos has revealed her own ‘lunar landscape’ via her Twitter account.
We love to take a celebrity down after a good sell out, but this one is for a good cause for campaigning animal rights group Peta. Christian Serratos who [...]

November 9th, 2009 - Geoff Woad

A frequent, some might say repetitive, theme on these pages has been the strange link-ups between brand and celeb, ie Iggy Pop/ Swift, Piers Morgan/ Burger King and, my favourite, Sean Connery/ old man stiffy drug USA Shelikon. Ok the last one was a falsey, but you get the picture. If any of these tie-ins [...]

November 6th, 2009 - Geoff Woad

When it comes to selling out there are good celebrities and bad celebrities. Take Michael ‘Phelpsy’ Phelps as a case in point – yes he might be American, he might win everything in the bath, but once he got photo’d with that bong shoved into his mush even grannies wanted to hug him (everyone loves [...]