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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

October 27th, 2009 - Geoff Woad

Did you know that film audiences have been raving about Nicole Kidman’s “extraordinary beauty” from the beginning of her career? Or that “we are attracted by her beauty but mesmerised by her performance”? I didn’t either (I mean did they watch ‘Australia’?) but, thanks to her latest ad for Omega, I do now.
Kidman has endorsed [...]

October 23rd, 2009 - Jacquie Bowser

Here’s one of the stranger tie-ups we’ve seen in recent weeks. Diversity, the dance group that won ITV1’s ‘Britain’s Got Talent’ this year, has created a couple of dance routines for the Holiday Inn relaunch.
The routines (we’ve been told) have been created to “bring to life” the new features of the revamped hotels.
Not too sure [...]

October 21st, 2009 - Geoff Woad

Ok this is a bit of a filler. In the absence of some genuine new sell out material we’re working on one of those once-in-a-while specials, but well worth the effort.
This is essentially an outtake from an Orson Welles voiceover for a series of Findus campaigns in the early 80s. Yes the man responsible for [...]

October 15th, 2009 - Geoff Woad

So Megan Fox is going to be latest signing for Armani’s underwear brand. Well for once I have to say it looks like a shrewd move by the fashion brand which has previously got tied up with the godawful Beckhams and now Castrol’s Christiano Ronaldo. Fox’s star certainly seems to be in the ascendency at [...]

October 13th, 2009 - Geoff Woad

Did you know that over the course of your life you will consume over 70 insects while asleep and that polar bears have black skin?
We all love a bit of trivia and pointlessness and then David Beckham comes into the equation. Yes the king of Pointlessland is doing something else that we are supposed to [...]

October 9th, 2009 - Geoff Woad

Cycling is it when it comes to selling out. First the Second Coming and now everybody’s favourite Scotchman, Sir Chris Hoy.
Hoy is taking part in a campaign for Highland Spring that is practically identical to one launched by the ‘Ben Nevis Rainwater’ earlier this year with tennis’ unheroic failure Andy Murray. The nub of it? [...]

October 8th, 2009 - Geoff Woad

Lance Armstrong the cyclist who beat cancer to win the Tour de France seven times has reached another career first. He has become brand ambassador for low carb beer Michelob Ultra. Now here’s one I’ve been wanting to do for a long time because I’m a cycling fan and like most cycling fans I can’t [...]

October 6th, 2009 - Geoff Woad

Who in hell’s teeth is Tony Stewart you might ask. He is a participant in that sport beloved of rednecks and other types who have the Confederate flag in their bedroom. Yes Tony Stewart is a Nascar driver and he’s done a campaign for Burger King.
Now, no one can say BK is missing it’s [...]

October 1st, 2009 - Geoff Woad

Germaine Greer and Harriet Harman might not see eye to eye with our motives but we’re always happy when Ultimo gets in the press, as is many a tabloid reader too. This week there’s been a double helping as LibertyX singer Jessica Taylor and former Wonderbra model Katie Green have both put the brand in [...]