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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

August 7th, 2009 - Harry Byford

Order nexium no prescription, As regular readers of this blog will know, celebrities selling rubbish is by no means unusual. But what of celebrities picking up rubbish, nexium pharmacy. Indiana IN Ind. , [caption id="attachment_1659" align="alignleft" width="199" caption="Kirstie Allsopp: answered the tidy celebrity call"]Kirstie Allsopp: answered the tidy celebrity call[/caption]

Kirstie Allsopp, the permanently flirtatious presenter of 'Location, Kaufen nexium, Nexium cheap, Location, Location', New York NY N.Y. , Acquistare online nexium, has been made the new s'leb face of Keep Britain Tidy. The 35-year-old follows in the impressive footsteps of the Queen Mother, köpa rabatterade nexium, Köpa nexium online, Abba, and Morecambe and Wise, cheapest nexium in the world, Ordering nexium online, all of whom have helped with previous litter campaigns.

Normally here at Celebrity Sell Out we'd be eagerly rubbing our hands together over this one - a celebrity basically selling rubbish pretty much writes its own crap jokes (see above), For nexium online. Alas, Allsopp's role as 'celebrity ambassador' (a title that always suggests celebrities exist in some independent state, accessible only through the strictest diplomatic avenues) is unpaid, making it hard to accuse her of selling out at all, order nexium no prescription. Buy nexium cod, Besides as the Daily Mail's website recently had a pop at Kirstie it would be plain wrong.

Indeed, ordering nexium no rx, Price of nexium, given the bubbly presenter is promoting such a good cause - a tidier, cleaner Britain - it's hard to feel any antipathy towards her, order nexium no rx. Nexium online cheap, Sure, the campaign doesn't have the gravitas of blood donations, order nexium, Osta alennus nexium, child abuse or cancer, but there's a pecking order in celebrity endorsements, order nexium c.o.d.. Pennsylvania PA Penn. , That Allsopp is currently at the 'stop, pick up that Snickers wrapper' level rather than the 'give blood immediately and you might indirectly save the life of a quasi-famous actor' takes nothing away from her charitable intentions, order nexium online cheap. Order nexium no prescription, But wait. Kjøp Discount nexium, How honourable are these charitable intentions. Cynics might well suggest this is all just a cunning marketing ploy to get 'Location, order nexium online, Comprar nexium, Location, Location' swilling around the airwaves, Maryland MD Md. . After all, Allsopp's Keep Britain Tidy appointment was announced on 6th August, just a day after the latest series of the popular property show kicked off on Channel 4.

Thankfully this all appears to be an enormous coincidence. Back in June, Keep Britain Tidy advertised in the national press for the position of celebrity ambassador (is there a separate 'celebrity' section in the jobs supplements, order nexium no prescription. I think we should be told); 'around a dozen' eager celebs put their names forward, and Allsopp won the race.

The nature of her victory suggests she genuinely cares about litter. Unlike other potential applicants, she phoned the company herself. Phil Barton, Keep Britain Tidy chief executive, gushed approvingly: "In this era of celebrity agents it was so nice that Kirstie should actually pick up the phone and get in touch directly. Order nexium no prescription, She said how much she hates litter and desperately wanted the job." Lacklustre interview platitudes aside, Barton also revealed that Allsopp "organises family litter picks". This woman really does love her rubbish.

She said: "I believe the act of dropping litter is as detrimental to society as it is to the environment, which is why campaigning and educating on the issue is so important - and I am looking forward to getting involved in the campaigns!"

For once, Celebrity Sell Out feels strangely humbled. Everyone wins in this arrangement - Keep Britain Tidy get a popular face to front their campaign, Allsopp gets on the celebrity charity ladder (and some useful exposure for 'Location, Location, Location'), and everyone else gets to make crap jokes about celebrities genuinely selling rubbish. KBTK.

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