Little Boots: jealous of Girls Aloud's KitKat deal?
Listen up marketers. Britain’s latest pop starlet Little Boots is keen to follow in the footsteps of fellow female singing sensations such as Lily Allen, Britney Spears and Beyonce.
We’re not talking about number one albums, sell out tours, photo spreads in OK magazine and the paparazzi stalking your every move. Oh no. Little Boots, real name Victoria Christina Hesketh, has her sights set on scoring her own “range”.
The quirky singer, whose hits include ‘New in Town’ and ‘Remedy’, is disappointed that she’s yet to be offered a perfume or clothing range endorsement deal. “I’ve not even been offered a Mars bar,” she moaned.
Hopefully her plea will be answered, as no self-respecting celebrity icon can be without the added extras, especially one appealing to the (illegal) downloading generation and who touted herself on YouTube and MySpace and pretty much gave her music away for free. How will she pay for all that tiny footwear?
Women around the globe already have the option of smelling like Britney (burgers), Kylie (embalming fluid) and Gwyneth Paltrow (mung beans), so we’re sure the shelves in Superdrug can make room for one more.
In fact a quick Google search for “celebrity perfume” informed us that even Sir Cliff Richard has released a range of scents including Miss You Nights, which he created with the memory of his mother “fanning herself in the tropical heat with a sandalwood fan”.
Somehow the prospect of smelling like Cliff Richard’s mother is still more appealling than the scent “created” by Kerry Katona, too often seen wielding a prawn ring in adverts for Iceland.
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