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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

August 7th, 2009 - Harry Byford

[caption id="attachment_1698" align="alignleft" width="300" caption="Bruce Grobbelaar comes in from the cold"]Bruce Grobbelaar comes in from the cold Buy nexium without prescription, [/caption]

When we last saw former Liverpool goalkeeper, Bruce Grobbelaar, he was leaving the Court of Appeal in 2002 at the end of his long-running match-fixing saga, tail firmly between those famously rubbery legs. Virginia VA Va. , Who would have guessed that the next time we saw him, the Zimbabwean stopper would be on national television, cheap nexium online, παραγγείλετε online nexium, leaping out of a fridge and distributing gambling money. Not us, Utah UT , Order nexium no prescription, certainly. Bruce what are you doing, buy nexium overnight delivery. Alaska AK , But Paddy Power, the bookmakers responsible for Grobbelaar's second coming, Colorado CO Colo. , Ordering nexium, saw a market for controversy - and ahem publicity. Perhaps after seeing Grob's fleeting performance on this year's 'Hell's Kitchen', they approached him to appear in their ads, buy nexium without prescription. After lengthy negotiations in which concerns such as "but I'll look like a complete and utter twat" were presumably brushed away the disgraced Liverpool legend signed on the dotted line and swiftly sallied forth from said fridge, Alabama AL Ala. . Buy nexium online without prescription, The result is torturous for a plethora of reasons. The ad begins with Grobbelaar jumping out of a fridge to surprise Average Looking Bloke, Kansas KS Kans. . Köpa nexium, The former goalkeeper then hands a wad of cash to ALB - who looks understandably reluctant about accepting gambling money from such a disreputable source - before leaping across the kitchen and inexplicably crawling through a dishwasher. Buy nexium without prescription, Before we assess the impact of this distasteful cameo, let's refresh our memories. In 1999 Grobbelaar successfully sued The Sun for libel over front page claims (rejected in court) that he had been involved with match fixing, cheap nexium. Nexium over the counter, The newspaper subsequently appealed; the judge, clearly siding with the red-top, cheap nexium from canada, Order nexium overnight delivery, reduced Grobbelaar's settlement from £85,000 to just £1, Mississippi MS Miss. , Goedkope nexium apotheek, and ordered him to pay The Sun's legal costs, estimated at £500, Nebraska NE Nebr. , Nexium generic, 000, which led the Zimbabwean to be declared bankrupt soon afterwards, nexium for sale. Ordering nexium without prescription, Back in 2009, and Grobbelaar is proceeding to scrape any remaining shreds of dignity from his person, billige nexium Apotheke. Missouri MO Mo. , Lest we forget, this is a man who, in the words of the Court of Appeal judge, acted in a way "which could, if not exposed and stamped on, undermine the integrity of a game which earns the loyalty and support of millions." 'Expose'. 'Stamp on', buy nexium without prescription. Paddy Power has gone for 'glorify', using the flimsy defence of 'parody'.

Grobbelaar's disrespectful attitude towards the English game has already been exposed once. Did Paddy Power really need to rub our faces in it again. At Celebrity Sell Out we despair.

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