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Celebrity Sell Out

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August 17th, 2009 - Brand Republic peeps

[caption id="attachment_1780" align="alignleft" width="186" caption="The Apprentice's Raef - putting sweaty suitcase days behind him"]Apprentice Buy seroquel cod, [/caption]

When trying to publicise a new product, marketers should know that sometimes not having a celebrity endorsement is going to be better from your brand than having any old attention-seeking nobody desperately trying to piggyback your press release for some free publicity.

And the new Hybrid PA Bag from Live Luggage (a suitcase on battery-powered wheels that allow it to wheel itself around without its owner having to so much as flex a single muscle in their entire body, αγοράζουν φτηνά seroquel, North Carolina NC N.C. , heaven forbid) is a perfect case in point as it recently unveiled posh boy Raef Bjayou, a contestant on 'The Apprentice' in 2008, South Carolina SC S.C. , North Dakota ND , as its ‘celebrity’ fan of choice.

As if the product weren’t gimmicky enough its creators seem to think latching some vaguely recognisable face onto the launch notes will be enough to propel it to the top of every traveller’s must-have list, Louisiana LA . Kentucky KY Ky. , But then again anyone receiving said blurb could expect a few moments of amusement when glancing through Bjayou’s quotes: “As someone who is involved in both business and media, travel is very much at the centre of my life, billiga seroquel apotek, Billig seroquel apotek, ” he boasts. “Not only does this hybrid powered luggage get me from A to B without so much as a bead of sweat upon my brow, ordering seroquel, Buy seroquel cod, it is also aesthetically pleasing.”

What’s that now. Business and media, seroquel without a prescription. Buy seroquel overnight delivery, Ah, he must be talking about his many television appearances that include being a reporter on 'Richard and Judy' (before it was axed), Rabatt kaufen seroquel, Ordering seroquel online without prescription, being a contestant in 'The Underdog Show' (remember that?) and appearing on not one but two cookery shows, namely 'Ready Steady Cook' and 'Celebrity Come Dine With Me', Pennsylvania PA Penn. . Ordering seroquel without prescription, How he ever got about between engagements before his suitcase equivalent of a mobility scooter, we’ll never know, cheap seroquel pills. Lowest price seroquel. Buy generic seroquel. Acquistare online seroquel. Kansas KS Kans. . Iowa IA . Purchase seroquel online. Cheap seroquel no prescription. Ordering seroquel no prescription.

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Comments

  • If the product has the appeal then it will be a success without the need for Z list celebrity endorsement. In this case, a motorised suitcase, I think they may have needed to go a bit higher up the ladder than an Apprentice loser from almost 2 years ago!

    JH on August 18, 2009
  • The only people who would buy this stoopid contraption are spanners like Raef. I mean really motorized suitcase. Jeez.

    Steve on August 18, 2009
  • I’ve heard about these bags accidentally going into drive when placed on the carousel by baggage handlers, running in the opposite direction to the belt’s rotation, escaping and running onto the runways and into the paths of planes that are trying to take off or land or whatever. I can’t believe Raef is endorsing them!

    Al Dente on August 18, 2009

Comments closed