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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

July 23rd, 2009 - Polly Becker

georgiajaggerWe love rock progeny around here as you know. We love it almost more than, well I don’t know, progeny itself. The pointless Peaches Geldof, the Boomtown Brat, is one of our favourites. I’m still laughing at those Ultimo shots. I mean seriously.

So it’s nice to see some proper rock progeny given the opportunity to sell out and do it so well. Just check this picture of Georgia May Jagger - daughter of Mick and Jerry Hall for up and coming jeans brand Hudson Jeans.

You can’t really knock it so, gulp, I won’t. The 17-year old was shot last month in London by famed fashion photographer Mario Sorrenti and styled by Camilla Nickerson.

According to Hudson, Jagger’s English and American lineage mirrors Hudson’s brand, which marries British Cool and California Freedom. Can’t say fairer than that. Wouldn’t mind a pair myself if I could squeeze into them.

As well as this shot above, the campaign features images of GM Jagger wearing denim cutoffs and lounging on a Union Jack pillow or posing in ripped, bleached jeans against the background of an elegantly disheveled apartment, complete with beat-up leather armchairs and worn afghan rugs.

Hudson is on sale at the likes of Harrods and Selfridges, not to mention Bloomingdale’s, Nordstrom, and Saks Fifth Avenue if you happen to be Stateside. Women’s Wear Daily has more.

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