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Celebrity Sell Out

The low-down on celebrity marketing news from Brand Republic

July 29th, 2009 - Ben Bold

The actor Dominic West has recently become hot stuff (and now he’s flogging it, but more on that later).
From his career-launching portrayal of detective Jimmy McNulty in HBO’s brilliant drama The Wire and his slimy baddy in Zach Snyder’s ridiculous but enjoyable comic book movie ‘300’, to playing Oliver Cromwell in Channel 4’s non-too-subtly titled [...]

July 29th, 2009 - Geoff Woad

So the celebrity chefs are taking their brands and heading down under. According to a report in the Daily Telegraph (Television chefs look to conquer Australia) both Rick Stein and Ramsay are heading to Australia to open up their overpriced cafes in an effort to extend their crumbling empires. It’s the UK recession that has [...]

July 24th, 2009 - Brand Republic peeps

We can imagine the expression on Amanda Holden’s face when she was told she’d scored herself a column in News of the World’s Fabulous magazine. It would be the exact same expression she’s had since 2007 when she made it her goal in life to be the UK’s answer to Joan Rivers and started paralysing [...]

July 23rd, 2009 - Polly Becker

We love rock progeny around here as you know. We love it almost more than, well I don’t know, progeny itself. The pointless Peaches Geldof, the Boomtown Brat, is one of our favourites. I’m still laughing at those Ultimo shots. I mean seriously.
So it’s nice to see some proper rock progeny given the opportunity to [...]

July 23rd, 2009 - Geoff Woad

It’s not often that Celebrity Sell Out can claim to have influenced the marketing community - what an awful thought - but in the case of Melanie Sykes we could have a case to push the idea.

Following CSO’s critcism of marketer’s use of old 90s pin ups like Nell McAndrew, Sophie Ellis-Bextor etc to [...]

July 22nd, 2009 - Brand Republic peeps

Heather Mills, former wife of musician Paul McCartney, former ‘model’, animal rights campaigner, preachy vegetarian and now businesswoman has bought Redwood Wholefood Company – a vegan food manufacturer – for an undisclosed sum.
With cash to burn (not that she’s mad enough to literally burn it) following her acrimonious split with McCartney and £24.3m divorce settlement [...]

July 21st, 2009 - Daniel Farey-Jones

Losing to the England cricket team must be painful, but not as painful as these KFC ads that the Australian cricket team filmed down under.
Seizing the opportunity to crow while we’re still ahead, Celebrity Sell Out investigated the opposition’s sellout record and is impressed.
The Australians have done more deals than Baron Alan, with no less [...]

July 20th, 2009 - Geoff Woad

As Philleas Fogg said, rules are meant to be broken. I say that because right now, right here I have just broken one of the tenets of journalism because below I have reprinted a big dollop of press release.  I have done it, not because I felt it would inform the reader, not because it [...]

July 15th, 2009 - Geoff Woad

Well you can have all the money and fame in the world, but there comes a point when you have to say no. And in case of David Beckham that point appears to be being asked to appear next to an ‘undressed’ Angelina Jolie for hard cash.
Beckham was asked to be in the ads by [...]

July 14th, 2009 - Jacquie Bowser

Here’s what you’ve been waiting for people. (Or not).
The latest Mango campaign featuring actress Scarlett Johansson is about to be splashed across the world’s billboards.
For the ads, Johansson adopts some umcomfortable positions while posing in Mango’s autumn/winter 2009 collection (lots of leopard print). She even manages to pout in every shot, giving the best Lesley [...]